Your competitive advantage is understanding marketing psychology and behavior
Before you launch any campaign, design and develop products, software, tools, you need to have a firm grasp on psychology, behavioral economics and psychographics.
True Product/Market fit happens here, as well as Traction, Growth and Scale. If you don’t start with psychology, you’ll end up burning cash and resources trying to get an ever elusive buyer.
This Marketing Psychology Sourcebook gives you all the education, people, books, theories and real-life application you need to gain your own competitive edge.
Table of Contents
Marketing Psychology Education
The 20 Best Lessons from Social Psychology
Why drop everything and take a college course on social psychology when someone’s already done it for you (and gives you the notes).
The Complete Guide to Understanding Consumer Psychology
Neil Patel of Quicksprout has written an epic 30,000 word guide giving you a great basic coverage of consumer psychology 101.
Psychology for Marketers
Hubspot’s Ginny Soskey highlights 9 basic principles of human behavior you can apply to your marketing.
3 Neuroscience Secrets for Persuasive Marketing
The most effective marketers are those who can really understand the motivations behind why their customers buy.
Persuasion Case Studies
Ramit Sethi is a master of understanding persuasion and marketing, in this post he goes over two examples as case studies.
The Psychology of Sales Marketing and the Human Mind
Approximately 80% of all buying decisions are made based on emotions, this infographic takes a deep look at the psychological approach to selling.
The 5-Part Series on Increasing Online Sales
A deep dive from Derek Halpern at Social Triggers, this five part series is a great educational series on how to use psychology to increase sales online.
Psychology Marketing for Bloggers and SEOs
This post gives a nice solid overview for those bloggers who are new to the psychology of marketing and how they can use it to connect with readers.
Marketing Psychology Articles
15 Psychological Studies That Will Boost Your Marketing
This article by Buffer takes a look at the psychology of human interaction and how marketers can successfully apply it to social media.
5 Psychological Tactics Marketers Use to Influence Consumer Behavior
Look at these five quick and easy techniques marketers can use to pull psychology into understanding consumer behavior.
5 Psychology Studies on Pricing
A deep dive into five studies that marketers, small business owners and entrepreneurs can use to have a better understanding of pricing products and services.
4 Ways to Influence People’s Actions
An interesting look at how marketers can look at using merchandising, mindset, messaging and promotions to influence buying behaviors.
9 Laws of Price Strategy Based on Consumer Psychology
A look at nine “laws” developed by Thomas Nagle and Reed Holden that affect consumers psychology when it comes to pricing.
12 Facts About the Human Brain That Will Make Your Marketing More Successful
Another infographic that gives you the straight facts on psychology and how they can be applied to sales and marketing.
Understand and Harness the Power of Archetypes in Marketing
A look at how designing a brand around a specific archetype can help marketers connect with buyers on a very deep psychological level.
4 Lessons From Psychology That Will Help You Grow Your Blog
Here, lessons can be applied from psychology that will help brands not only bring users to their site, but keep them during the onboarding process.
How Digital Marketers Can Tap Into Social Media Psychology
A look at four studies on psychology social media and digital marketers can use to really connect with their followers.
5 Psychological Hacks to Improve Your Content Marketing Strategy
A great post that focuses on how five specific hacks on how marketers can apply psychology directly to your content marketing.
Six Tips for Using Psychology in Online Marketing
A nice primer that takes a look at some of the most basic psychological tips marketers can use to trigger the buying impulse in potential customers.
11 Marketing Psychology Tips to Tap Into Buyers’ Minds
For marketers looking for some quick tips to improve conversion rates and customer engagement, this post will cover the basics.
12 Tips for “Psychological Selling”
A nice post from the folks over at Copyblogger to help copywriters get over their fear of selling and understand the psychology behind improving sales.
8 Tips for Using Psychology in B2B Marketing
A quick but valuable interview with Vann Morris on how B2B marketers can use psychology to help influence buying behavior.
6 Psychological Triggers that Win Sales and Influence Customers
Gives a nice short overview of the six psychology triggers covered by the book Influence and how they can be applied to customers.
How These Consumer Psychology Tips Will Amplify Your Marketing
This post takes a look at the three most important psychological tips marketers can use, in conjunction with technology, to really improve marketing efforts.
Psychological Marketing Tips
How to use a only a couple of well known psychological principles to not only use in marketing but stakeholder influence and in driving organizational change.
6 Psychology Studies with Marketing Implications
This article has a great quick synopsis of six major psychological studies on human behavior and how they can be directly applied to marketing.
4 Psychological Principles That Will Make You Better At Content Marketing
A look at how you can apply some of the basics of psychology to improve content marketing when reaching out to editors and publications.
Psychology of Ecommerce Sales: Tapping Consumer Nostalgia
An interesting look at how marketers can look at nostalgia in influencing consumer buying behavior in the ecommerce market.
How to Use Social Psychology to Improve Your Marketing
An in-depth look at how the ALS ice bucket challenge went viral because of the social psychology triggers it hit, and how marketers can use those techniques.
The secret science of shopping: Why we buy what we do
This post takes a look at consumer buying behavior and how brands use psychological studies to market to consumers.
Marketing Psychology of Color
The Psychology of Color & Marketing – What Actually Works?
A fascinating look at how color can actually affect the psychology of how consumers make product choices and buy.
The Psychology of Color in Marketing and Branding
Gives marketers an overview of a couple of influential studies of how use of color can affect marketing and especially branding.
Color Psychology In Marketing: The Complete Guide
This post features a nice deep dive into the background of color psychology as well as providing a couple of case studies that highlight results.
Marketing Psychology Conversion
10 Ways to Use Psychology to Convert More Customers
A detailed infographic and article from Unbounce that does a deep dive into ten ways marketers can approach using psychology to convert more customers.
Persuasive Writing: 4 Copywriting Techniques Swiped from Psychology
Here Copybloggers look at how writers can tap into psychology and apply it to using persuasive writing in order to get customers to convert.
The Psychology of Anticipation and What it Means for Your Conversion Rates
In depth post by Neil Patel for Unbounce that specifically focuses on how using psychology to target the anticipation of customers can increase conversion.
15 Psychological Triggers to Convert Leads into Customers
Understanding the main mental triggers that all humans have and applying them to marketing can dramatically increase a site’s conversion rate.
10 Ways to Convert More Customers Using Psychology
The more marketers know about the psychology behind buying, the better they will be able to use it to increase conversions.
12 Conversion Rate Optimization (CRO) Tips Based on Human Psychology and Behavioral Economics
A look at 12 tips brands can use to improve their conversion rate optimization that are rooted in human and behavioral psychology.
Using Psychology in A/B Landing Page Testing
How thinking more like your customers can make a big difference when it comes to landing page conversion rates.
The Psychology of Storytelling: Transportation Leads to Persuasion
Conversion is all about persuasion, and few things can hit those important psychological trigger points like a great story.
Persuasion and Psychology in Boosting Conversion
Another take on how conversion can be boosted by pulling in information from the six principles of persuasion from Robert Cialdini’s Influence.
5 Ways to Improve Your Marketing Using Conversion Psychology
A post filled with case studies on how brands and marketers can increase customer conversion rates by tapping into psychology.
10 Ways to Convert More Customers Using Psychology
HelpScout shows how marketers should turn to established scientific studies on psychology to get into the mind of what customers really want.
The 9 Psychological Tricks That Make Visitors Convert
The power of persuasion can be harnessed using these nine tricks proven by consumer behavior to help drive an increase in conversion.
7 Social Psychology Studies to Help You Convert Prospects into Paying Customers
Virtually all humans respond in a similar manner to certain psychological triggers, marketers who understand this are seeing higher conversion rates.
10 Tricks To Boost Your Conversion Rates Using Mind Psychology
The quicker brands and marketers understand the conversion heavily depends on the psychology of persuasion, the better off they will be.
The Psychology of Conversion Optimization: Freedom
This post takes a very deep dive on one aspect of psychological motivation, freedom, and how marketers can apply that to their sales process.
The Psychology of Lead Conversion: Why CTAs and Landing Pages Work Read
A nice look that deals specifically with call to actions and inbound marketing with an emphasis on how to tap into psychology to make it work.
Marketing Psychology and Conversion Blogs
Neil Patel runs a couple of sites that are amazing at tapping into the psychology behind marketing, Quick Sprout looks specifically at increasing traffic and conversions.
Another site run by Neil Patel is KISSmetrics, this one takes more of a deep dive into how to optimize marketing with analytics and testing.
This Tim Ash run site is one of the best when it comes to learning more about the inner workings and psychology behind conversion rate optimization.
The man behind the concept of 80/20 Marketing, Marshall’s blog covers a number of topics from increasing conversion to improving landing pages and the reasons behind it.
This blog focuses solely on how to increase conversion rates, and pulls in a lot of studies and research on marketing psychology to show you how to do it.
Another site that does a deep dive on the marketing funnel, this one also devotes a lot of time and effort to understanding the psychology behind marketing.
This site is run by Derek Halpern who is a vocal proponent of just how important understanding psychology and human behavior is in becoming a better marketer.
Dan Ariely is one of the top experts and authors out there in behavioral economics, so anything he writes is recommended reading.
I Will Teach You to be Rich
The mastermind behind IWTYTBR is Ramit Sethi, who has turned a simple personal finance blog into one of the most interesting on psychological motivations out there.
The site run by Shane Parrish features posts on a number of topics centered around psychology and human behavior to explain how people tick.
This blog is run by author and neuromarketing expert Roger Dooley, he covers a hybrid of topics centered around technology, marketing, and social science.
Nir and Far
Run by author and speaker Nir Eyal, this blog is built around taking a focus on the intersection of business, psychology and technology.
The PsyBlog is the brainchild of Dr. Jeremy Dean, author and expert on the science of how the mind works, marketers can learn a few lessons here.
Marketing Psychology Talks
John Gerzema: The post-crisis consumer
In this thoughtful TED talk, Gerzema looks at how the financial crisis provided an unique opportunity to take a new look at consumer behavior.
Dan Ariely: Are we in control of our own decisions?
Author and behavioral economist expert Dan Ariely gives a great talk where he dives into some of his own research to show how unpredictable consumer behavior really is.
Malcolm Gladwell: Choice, happiness and spaghetti sauce
Author Malcolm Gladwell does a deep dive into spaghetti sauce to illustrate the behavior and psychology behind consumers when faced with choices.
Marketing Psychology Books
Influence by Robert Cialdini
This book is regarded by many as THE tome on understanding behavioral psychology and how to apply it to marketing and consumers.
Decoding the New Customer Mind by Kit Yarrow
Yarrow does a deep dive on exactly what the consumer climate is today and how brands and marketers should be using psychology to understand the behavior of shoppers.
Predictably Irrational by Dan Ariely
Ariely is an expert in understanding and explaining just how irrational the behavior of consumers really is, and how marketers can benefit from understanding that.
Consumer Behavior: Buying, Having and Being by Michael Solomon
More of a textbook than the others, it takes an very in depth look at why people end up buying things and how they ultimately contribute to people’s experiences.
How to Win Friends and Influence People by Dale Carnegie
A classic read for decades, this book has been cited by thousands as the key to their success in being able to interact and eventually win over other people.
Permission Marketing by Seth Godin
Godin has been highlighted for his unconventional thinking, this book it’s no different, he showcases how marketers can build long term trusting relationships with customs.
Triggers: Creating Behavior that Lasts by Marshall Goldsmith and Mark Reiter
In this book author and coach Goldsmith teaches you that human reaction and behaviors are driven by triggers and how to understand and overcome them.
Brainfluence by Roger Dooley
This book looks not only at developing an understanding of neuroscience and behavior research, but also how marketers can apply that directly to consumers.
Priceless: The Myth of Fair Value by William Poundstone
Author Poundstone takes a look at the psychology behind value, what drives people to understand fair pricing, how consumers can be tricked to be paying more for less.
The Branded Mind by Erik Du Plessis
Du Plessis dives into neuromarketing with a specific focus on how branding can trigger certain emotions and behaviors in the consumer’s brain.
The Buying Brain by A.K. Pradeep
The human subconscious has been under study by the biggest brands and corporations in the world in hopes of getting cutting edge information on consumer buying behavior.
People to Follow in Marketing Psychology
Dan Pink is an author and television show co-host who has built a career on building understanding of how human behavior and business works together.
Dan Ariely is a professor of behavioral economics and psychology who has written a number of books highlighting consumer behavior.
Considered by many to be the foremost expert in the psychology of persuasion, Robert Cialdini has written a number of books on the subject.
Dr. Paul Ekman is one of the experts out there who looks at the nonverbal behavior of people and is one of the most influential psychologists out there.
The twitter account of Ramit Sethi of I Will Teach You To Be Rich has a wealth of information on case studies, commentary and examples of marketing psychology.
Dr. Dirk Franssens runs the site BetterChange where he covers his expertise in the psychology behind both conversion and persuasion.
This Stanford Professor is one of the biggest experts on behavioral change and the psychology behind it in the country.
Derek runs the popular site Social Triggers, so his feed is full on articles, advice and studies on human psychology and behavior.
Adam Alter is not only NYU Professor at the Stern School of Business but is also an author who dives into the intersection of marketing and psychology.
Kim McCabe is a marketing VP who focuses on spreading more understanding amongst other marketers of the psychology of marketing.
Gregory is the head of marketing at HelpScout and also a prolific guest writer on other sites, always looking at the psychology of marketing to customers.
Neil Patel is the mastermind behind some of the best marketing sites out there like KISSmetrics and Quick Sprout, both of which cover quite a bit on marketing psychology.
Bruce Feldman is the guy behind Feldman Creative, he focuses his Twitter on understanding influencer marketing and driving content.
This is the twitter account behind the founder of ConversionXL, Peep Laja, he does a deep dive on how marketers can improve sites persuasion and conversion.
Kevin Hillstrom is the man behind this account, a former VP of Marketing at Nordstrom his focus now is educating others on how consumers behave.
Dubbed “The Web Psychologist,” Nathalie Nahai goes all in on marketing behavior and the psychology behind technology and human behavior.