Be honest…does your funnel look more like a leaky bucket than a lean mean conversion machine?
Instead of pushing more traffic towards a funnel that doesn’t convert on every level, plug those leaks with the right strategy.
Save your money and revamp your funnels so you’re getting the right traffic and personalizing your customer experience.
In this growth marketing mix you’ll find:
- How to create a strategy for content that is actually going to work.
- Why a basic knowledge of behavioral economics is going to pay dividends when creating your funnel.
- 25 real deal growth hacking strategies you’re going to want to start implementing right now.
Ready to dig in? You’ll see it all below!
Attraction, traffic, and conversion take a lot more than hiring someone to blast out content. A solid growth marketing team is going to take the approach that a lead generation representative is someone who is dedicated to not only staying with a customer through their journey but ‘grooming’ them for specific action within the funnel. In this post, you’ll get tips from a number of experts (including yours truly) on what you need to check off when adding this role to your team.
How awesome is it to come across a post that features real advice, throughout case studies, and keeps delivering golden nuggets long after you finish reading it? Well, we’ve got one for you right here. Matthew Barby is the real deal when it comes to growth hacking, he’s worked with legit brands. In this post, he shares 25 strategies he’s used to seeing real growth in the brands he’s worked with. The post is broken down into pre-launch and post-launch strategies to make for easy reading.
Testing is one of the key ways growth marketers and growth hackers have to know what is converting and what isn’t. AB Tasty goes beyond your conventional one-off tools and positions itself as an all in one conversion rate optimization platform. It allows marketers to optimize websites through features like A/B testing, and personalization. It also allows users to easily modify website design through a visual editor and gives real-time data and results on user engagement.
How does your growth marketing strategy look? Like you’re planning specific moves to be tested or your tossing spaghetti at a wall and praying that something sticks. Let’s hope it’s the former because that’s the method you need to take to effectively achieve growth over the long haul. Another part that plays into having a strategic plan is your approach, in an ideal world you’re creating systems that help you engineer your customers experience to remove fears, pile on benefits, and get them buying.
In this video with an attached summary, you’ll get some insight into how Guillaume Cabane who is VP of Growth at Segment approaches growth. The biggest takeaway? Stop pouring money and sending traffic into a funnel that isn’t converting. Start the process by focusing on reducing the cognitive load of your customers and stop trying to sell to the average. Don’t just personalize the language on your website and call it a day, personalize every single step of the funnel. He gives his framework for making it happen.
You’ve heard this phrase before: stop focusing on tactics and instead build strategies. The joy of the internet means you can get information anywhere, but how much of it is actually useful and not just a list of ‘best practices?’ This post from Kissmetrics throws best practices out the window and focuses on the conversion optimization strategies that work. That builds around, you guessed it, a real strategy that aims to actually convert website visitors no matter what business you’re in.
Content marketing sometimes gets a bad name. It’s not because it doesn’t work, it’s because a lot of brands are just bad at it. Tossing a few posts up on your website and sharing them on social isn’t going to get you the quality traffic results that you want. And that is going to have a negative impact on the rest of your funnel. When you approach your content creation process with a solid strategy (there’s that word again), you’re going to have a much better chance at acquiring those customers you want.
Well, there you have it, we’ve covered adding some behavioral economics to your growth plans, conversion rate optimization, and a few killer growth hacking techniques. If you’ve learned something, make sure you share this with someone who could use it.