Content has to be a cornerstone of your overall marketing strategy.
Now here’s the real question?
Are you optimizing your content to convert visitors at every single stage of your funnel?
If you’re not, then you are missing out on real deal revenue.
In this growth marketing mix you’ll find:
- How to track the relationship between your content and the revenue it’s producing.
- A real strategy to get your customers engaged during every single step of your marketing funnel.
- The question you should be asking yourself before your startup is ready to go to market.
Sound good? Well, keep reading!
Psychology & Persuasion
Links are the ‘currency’ of the internet, right? So why do most brands assume that all of their links are worth clicking on? The truth of the matter is, even when it comes to something as simple as links, there is a psychology behind how they can be displayed to build more trust with potential customers. After all, more trust equals more clicks. If you’ve been struggling to find ways to increase your link click-through rates, these strategies can help.
The true impact of content on overall revenue is notoriously difficult to track. And yet, content marketing is a cornerstone strategy for brands today from the smallest soloprenuer to Fortune 50 organizations. So how do you reconcile the two in a way where you can track real results? In this post from the Content Marketing Institute, you’ll find a three-step framework that applies to mapping KPIs and content scoring that will help you connect your content strategy to real dollars.
Models & Frameworks
Most startups fail. That’s an unfortunate fact. However, too many of these failed startups have likely gone to market before they were ready. Now, what if there was a test or a framework that you could use to determine if your startup really was prepared to go to market? Welcome to Leslie’s Compass. This test revolves around asking if your brand is more sales intensive or more marketing intensive. When you know the answer you can plan an effective strategy for success.
Figuring out data is easy. Figuring out humans, on the hand, well that’s not quite so simple. So, it’s no surprise that it’s hitting the right notes on the human side of things where most marketers end up struggling. One way to do it? Tapping into the psychology of emotional design. Doing this means you create page designs that trigger visitors in a positive way, that translates into activation, which in turn, can lead to increased conversion rates.
Content is content is content, right? Wrong. Writing a blog post isn’t enough anymore, you need to not only create awesomely engaging content that your customers will love, you need to consider where they are in your sales funnel while creating it. Get your customers out of “funnel purgatory” and instead create content that moves them through the funnel. This post from BuzzSumo highlights strategies and case studies for content that works in every stage of the funnel.
On point copy can be the secret weapon that will skyrocket your conversion rates. But, all too often, brands spend their time playing ‘copywriting roulette.’ That is, they load up on posts, templates, tactics, and fill in the blanks that promise results but get…you guessed it…crickets. Instead of crossing your fingers that something works, create copy that works because it’s based on tried and true studies that know how to tap into the psychology of the consumer and trigger just the right emotions.
Being able to capture and understand how your website visitors interact with your site can be a goldmine of data. This is where a tool like Hotjar can make a difference. Rather than relying on a number of different tools to get the job done, Hotjar is an all in one analytics tool. It lets you track visitor behavior through heatmaps, visitor recordings and form analysis. Plus, it also has the capabilities to let you know how your funnel is converting and get instant customer feedback.
Well, there you have it, we’ve covered a tool that can help you with analytics, a framework to determine if your startup is ready to go to market, and a couple of content strategies to boost your funnel. If you’ve learned something, make sure you share this with someone who could use it.