What do you need to grab someone’s attention?
A powerful headline.
Here are a handful of headline formulas I’ve been using lately that work…
You can se the following formulas to write at least 7 variations of this headline – that will grab your prospective customer’s attention and draw them in instantly.
Formula #1: Result (Benefit) Focus
How To Get [Result] [Quickly] [Without Risk]
Example: “How To Get Out Of Debt In 90 Days Or Less With This Simple, Guaranteed System”
Formula #2: Pain Focus
How To [Eliminate Specific Pain] [Without More Pain]
Example: “How To Lose 33 Pounds Of Fat Without Torture Diets Or Hard Exercise”
Formula #3: Situation Focus
If [Specific Emotional Hot Button Situation Is Happening], Then [Worst Fear Might Be True]
Example: “If You Experience Lower Back Pain While Sitting, Then You May Need Surgery”
Formula #4: Action Focus
What To Do If [Specific Hot Button Situation]
Example: “What To Do If You Notice Your Husband Looking At Other Women”
Formula #5: Customer Focus
10 Mistakes Most [Customer Description] Make [In Situation] – And How To Avoid Them
Example: “10 Mistakes Most Men Make When Approaching Women – And How To Avoid Them”
Formula #6: Approach Focus
Why [Common-Sense Approach] Doesn’t Work… And What To Do About It
Example: “Why Diets Don’t Work… And What To Do About It”
Formula #7: It’s Magic
How To [Turn Problem] [Into Benefit]
Examples:
- “How To Use Your Credit Cards To Make Money”
- “How To Lose Weight By Eating MORE Food”
