Copywriting and web design, coming together to make a landing page, is an art and a science.
Words, elements, color, and style work together toward helping visitors find exactly what they’re looking for—while conveying only the most important information and navigation.
Let’s look conversion hacks from 30 of (subjectively) the best landing pages online.
They’re numbered, but not in a particular order.
Continue reading →Can you tell the difference between text written by a human versus a robot?
Take a look at this example text in response to a prompt:
Copywriting formulas are a series of templates, prompts, steps or subjects that you can use over and over again for persuasion.
There are over 100+ different copywriting formulas for a variety of use cases, including:
These formulas are not ranked or put in any particular order. Some are longer, some are short. Some have pictures to highlight the example, others don’t.
Think of these as “patterns of persuasion”, where you use them to construct a persuasive argument or reason why someone should watch, click, read or convert.
Here is the table of contents for quick reference. Enjoy!
Continue reading →When you think of AI and GPT-3, “creativity” is probably not the first word that comes to mind.
But that’s not to say that the output of these tools isn’t impressive.
In fact, the quality of AI-driven content can be quite startling.
Sometimes (actually, very often) it’s indistinguishable from human-generated content.
Whether or not that process is “creative” as humans have understood it for thousands of years is another question.
Continue reading →So, I used “A.I.” and GPT-3 to write an entire piece of content.
In part one of this AI in writing series, I gave a brief example of a tool that uses AI to gather and write original content.
The example turned out well, but it can always be more interesting, deeper.
To make it happen, I ran a larger experiment with a bigger payoff.
An entire article written by the robots in two versions…
Continue reading →Will “Natural Language Generation” eventually write your content and copy?
Yes.
In part one of this “takeover-by-the-robots” series (artificial intelligence in writing industries), we talked mostly about AI copywriting.
The TLDR of it is that in its current state, it’s a useful tool, but AI won’t be replacing copywriters completely any time soon.
But…
Continue reading →A.I. is already everywhere.
Imagine you open up a computer program, type in something you sell, who your target buyers are and some other details….
A few minutes (or even seconds) later — BAM!
Dynamite copy.
Continue reading →What do you need to grab someone’s attention?
A powerful headline.
Here are a handful of headline formulas I’ve been using lately that work…
Continue reading →Do you know why people buy?
Everyone has an opinion. Few have the facts.
But if you know the facts, (of why people buy) you can sell them anything.
We buy for one reason, and one reason only…
Continue reading →Use these formulas to:
Here’s how…
Continue reading →