Copywriting formulas are a series of templates, prompts, steps or subjects that you can use over and over again for persuasion.

There are over 100+ different copywriting formulas for a variety of use cases, including:

  • Emails
  • Landing pages
  • Sales pages
  • Headlines
  • Blog Posts
  • Social Posts
  • Advertising
  • And many more.

These formulas are not ranked or put in any particular order. Some are longer, some are short. Some have pictures to highlight the example, others don’t. 

Think of these as “patterns of persuasion”, where you use them to construct a persuasive argument or reason why someone should watch, click, read or convert.

Here is the table of contents for quick reference. Enjoy!

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When you think of AI and GPT-3, “creativity” is probably not the first word that comes to mind.

But that’s not to say that the output of these tools isn’t impressive. 

In fact, the quality of AI-driven content can be quite startling. 

Sometimes (actually, very often) it’s indistinguishable from human-generated content. 

Whether or not that process is “creative” as humans have understood it for thousands of years is another question.

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Will “Natural Language Generation” eventually write your content and copy?


In part one of this “takeover-by-the-robots” series (artificial intelligence in writing industries), we talked mostly about AI copywriting.

The TLDR of it is that in its current state, it’s a useful tool, but AI won’t be replacing copywriters completely any time soon. 


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