Traditional market research suffers from fundamental limitations that create blind spots in your business intelligence.

But because of various AI models and systems, you can finally gain an unfair advantage.

While your competitors remain in their intelligence blind spots, you can build a comprehensive market intelligence neural network that captures these invaluable insights.

The businesses that will dominate in the coming years are those with superior sensory systems—the ability to collect, process, and act on market intelligence faster and more effectively than competitors.

If you’ve spent any time keeping tabs on AI and Machine Learning, you know that people are throwing around terminology and definitions however they want.

What is actually “AI”? What is a prompt? What does it mean to “train” or “fine-tune” a model?

What is an “Agent”? 

The list goes on. You and I shouldn’t care too much about getting the definitions right. 

What you should care about is using the models and tools available in the context of your business.

Let me explain.

To understand the bigger picture of where we are in the AI revolution, let’s look at two technological developments from the Internet’s past: 

The Browser Wars and the Search Engine Wars.

Here’s what happened.

Since ChatGPT was released to the public in November 2022, it’s been ground zero for tens of millions of people to experiment with AI in all kinds of areas, from copywriting to programming.

But some of its greatest potential—and greatest challenges—can be found in long-form content writing.

ChatGPT excels at producing large quantities of short-form ideas on the fly, like headlines and meta descriptions.

Email marketing is a unique discipline:

Highly creative, yet exceptionally data-driven.

You can’t succeed in email marketing if your emails don’t appeal to readers, which takes creativity and originality. 

At the same time, if you don’t pay attention to your analytics—and learn from them—your emails will languish unread in your subscribers’ inboxes.

That’s why email is so well-suited to artificial intelligence—and why AI email marketing can be so profitable. 

ChatGPT can feel like a copywriting superpower.

But left to its own devices, it’s often flawed and directionless. It’s a superpower, for sure—but from the part of the movie before the wise master shows up to harness that power in the right direction.

ChatGPT is Luke without Yoda.

To unleash ChatGPT’s potential, you need to be like Yoda. Take your knowledge of human psychology, and guide ChatGPT with specific instructions to use persuasive copywriting formulas that will resonate with your audience.

Or, as Yoda might say:

If you’ve seen Mad Men, the show about marketing executives in the 1960s, you know how marketing campaigns used to work:

A handful of people sit in front of a whiteboard throwing ideas at the wall to see what sticks. Finally, after hours or days, one brilliant contributor comes up with an off-the-wall idea no one saw coming.

BAM.

The perfect marketing campaign.

But in the age of AI, that’s not how it works anymore.