Not for the faint of heart, but beneficial to many.
“Words that Work” by Dr. Frank Luntz can be read by just about anyone, from those who identify themselves as an everyday reader, through CEOs or politicians, marketing professionals or educators.
This delve into the history and foundation of the English language and the way we utilize words, will and can resonate with any person from any background.
But it’s especially useful for marketers.
You’ve got your funnel built, but do you know what’s really going on in the mind of your prospects as they move through it?
Creating a system that hinges on nurturing their specific needs at just the right moment can be the difference between the status quo and massive conversions.
Which are you going to choose?
In this growth marketing mix you’ll find:
Ready to dig in? Keep reading!
Not too long ago, I put together a few tools that I was using to jump-start “growth engine” for some clients.
What I use now has evolved, but these tools form the foundation for developing your own “growth engine” for exponential, sustainable and predictable growth.
You can have them all – no opt-in required.
Even the most well-planned marketing campaign achieves lackluster results without the right audience.
But what if the right audience can be warmed up to your message before they even see it?
Every week, I get ~40 questions about growth marketing, customer acquisition, funnels, and copywriting.
This is the first Q&A video with answers to the most common, pressing questions right now.
“Is this gonna work?” Publish. “Nope.”
“Is this gonna work?” Publish. “Nope.”
“Maybe this will.”
And so it continues.
Yep. He got in and it’s…interesting.
Some of you love that it happened, others can’t stand it, and most are cautiously hopeful/optimistic.
This post isn’t to get you angry, nor to play on the popularity of the topic. There is a real reason the Don sits in America’s highest office—and it could help with your marketing.
For marketers, especially growth marketers, there is a lot of trial and error on the journey to moving the revenue needle.
As we try to achieve sustainable increase, we move through dozens and hundreds of measured trials.
Some work, some don’t and we try to learn as much as we can from both.