If you sell anything online, you have likely heard the term “customer acquisition funnel”.

Even if you’ve had some success in the online space, it can be difficult to keep up with terminology (let alone how to implement these fancy terms).

Here’s the thing. If you sell online — You’re already using funnels.

Probably lots of them.

But how do you make them perform better?

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You ever wonder why memes seemingly came out of nowhere…

And are so popular that we can’t imagine a time without them?

They seemingly just came into existence and now, most of the online “world” couldn’t exist without them.

While we’d all like to believe a meme does nothing more than give you a quick chuckle, a passing smile as you scroll through your feed…

The true story of the psychological and behavioral influence of memes plays out like a cross between a spy film and The Matrix (complete with propaganda and Russians).

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Let’s start with the obvious:

The skill – and ability – of “Great Leads” that breaks through all the noise…

…Will increase your results dramatically.

80% of the success of an ad or a sales letter comes from the lead, the first 500-800 words of a funnel message.

Your process for creating great leads and headlines starts before you even put pen to paper – it begins in the planning stage.

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