So you’ve heard the term “growth hacking”.
Especially if you frequent the typical haunts like Forbes or Business Insider who’ve jumped at the chance to tell you exactly how to grow your company in just couple hundred words or less…
Hypothetical: You’re a startup in a small warehouse just outside Palo Alto (or anywhere really).
You have zero users for your new “revolutionary” application. What do you do, hot shot?
Psychology matters in marketing. Way more than most people think…or let’s be honest, use.
And, it doesn’t apply to just content.
Marketers should be tapping into psychology in every single stage of the business from building a team to creating a pricing strategy and selling your product.
Time to hit those dusty old psychology books.
In this growth marketing mix you’ll find:
- Why knowing the ‘why’ behind your digital marketing strategy is the key to success.
- The difference between growth hacking and growth marketing (and why it matters more than you think).
- How to go deep on psychographics and why behavioral analytics can transform your marketing strategy.
Keep reading below to find out more!
Content has to be a cornerstone of your overall marketing strategy.
Now here’s the real question?
Are you optimizing your content to convert visitors at every single stage of your funnel?
If you’re not, then you are missing out on real deal revenue.
In this growth marketing mix you’ll find:
- How to track the relationship between your content and the revenue it’s producing.
- A real strategy to get your customers engaged during every single step of your marketing funnel.
- The question you should be asking yourself before your startup is ready to go to market.
Sound good? Well, keep reading!
Continue reading →
Be honest…does your funnel look more like a leaky bucket than a lean mean conversion machine?
Instead of pushing more traffic towards a funnel that doesn’t convert on every level, plug those leaks with the right strategy.
Save your money and revamp your funnels so you’re getting the right traffic and personalizing your customer experience.
In this growth marketing mix you’ll find:
- How to create a strategy for content that is actually going to work.
- Why a basic knowledge of behavioral economics is going to pay dividends when creating your funnel.
- 25 real deal growth hacking strategies you’re going to want to start implementing right now.
Ready to dig in? You’ll see it all below!
Converting leads to customers is the lifeblood of every business.
Every step of the way from acquisition to customer success relies on planning for conversion.
But, it all starts with targeting the right customers the right way.
In this growth marketing mix you’ll find:
- How to optimize your pricing page in a way that will maximize both conversions and revenues.
- The key growth and persuasion frameworks every modern marketer needs to know.
- Why using real data (and how to find it) is the only way to go when building customer personas.
Ready to dig in?
Once you’ve set up a nurturing campaign, you should begin to see all sorts of data (if you look for it) along with a potentially decent bump in sales.
The best piece of advice we can give at this point?
Obtaining quality leads is only the beginning when it comes to your marketing efforts.
Once you acquire leads, you have to nurture them. That means developing relationships with them and familiarizing potential customers on how your products or services can meet their needs.
As obvious the importance of lead nurturing is, a surprising number of companies don’t think about it enough.
Why?