“Words that Work” by Dr. Frank Luntz can be read by just about anyone, from those who identify themselves as an everyday reader, through CEOs or politicians, marketing professionals or educators.

This book delves into the way we use words, and it should resonate with any person from any background.

But it’s especially useful for copywriters, marketers, and entrepreneurs.

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You’ve got your funnel built, but do you know what’s really going on in the mind of your prospects as they move through it?

Creating a system that hinges on nurturing their specific needs at just the right moment can be the difference between the status quo and massive conversions.

Which are you going to choose?

In this growth marketing mix you’ll find:

  • Why having 1,000 true fans can be a sustainable business model.
  • How to get that conversion engine revving again when your prospects aren’t pulling the trigger.
  • How creating habit building triggers in your users can dramatically improve results.

Ready to dig in? Keep reading!

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A “core story” is simple — It is your business’ story.

If told correctly, it can give all your customers a reason to rally behind your business and invest their resources in helping your business succeed – not just buy what you’re selling.

Here’s What Your Core Story Should Contain:

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