Once you’ve set up a nurturing campaign, you should begin to see all sorts of data (if you look for it) along with a potentially decent bump in sales.
The best piece of advice we can give at this point?
Obtaining quality leads is only the beginning when it comes to your marketing efforts.
Once you acquire leads, you have to nurture them.
That means developing relationships with them and familiarizing potential customers on how your products or services can meet their needs.
As obvious the importance of lead nurturing is, a surprising number of companies don’t think about it enough.
Why?
If you have a system for delivering content to a lead that moves them along until they are ready to buy, then congratulations.
Really.
You’re one of the few businesses using a sales funnel to convert the leads who weren’t ready for your pitch (If you haven’t started a funnel yet, it’s not too late to start).
Don’t celebrate just yet, though, because there’s bad news. You’re still losing sales.
You’ve gathered prospects, turned them into leads and have been pumping them full of awesome content.
Now it’s time to start cashing in by optimizing the late funnel segment of your marketing efforts.
Let’s go over a couple of things.
Gathering fresh and targeted leads is the fuel that drives your business.
Without new business contacts, your sales team won’t have anyone to pitch and revenue will dry up.
Anyone who markets products and services to other businesses understands this, but what about the leads that aren’t ready to buy?
Optimization. We all want it.
But few brands have been able to figure out how to really turn leads into sales.
Here’s where you can work on growth planning instead of just hacking.
In this growth marketing mix you’ll find:
- Why your marketing team needs to start planning for growth, not channels.
- The five persuasive triggers you need to use in your copywriting.
- 100 killer case studies from brands that improved their conversion rates.
Let’s get started.
Any growth marketing that works starts with a “growth model”.
It’s how you systematically and predictably generate growth for your startup.
And no B2B SaaS marketing is complete without cold email outreach, either.
In this growth marketing mix, you’ll find:
- The complete guide to content marketing.
- How to “growth hack” your SaaS Startup.
- A look at how you can automate your cold email outreach.
You’ll get it all here:
You might be overwhelmed by the water hose of growth marketing tactics.
How do you keep track of them all? In a database, of course.
Plus, Facebook + webinars = effective lead generation? Yep.
In this growth marketing mix, you’ll find:
- The ultimate database of growth hacking and marketing tools.
- How to use Facebook and webinars to create a winning lead gen combination.
- A look at how a studying behavior can help marketers build better relationships.
Check it out: