A “core story” is simple — It is your business’ story.
If told correctly, it can give all your customers a reason to rally behind your business and invest their resources in helping your business succeed – not just buy what you’re selling.
Here’s What Your Core Story Should Contain:
For marketers, especially growth marketers, there is a lot of trial and error on the journey to moving the revenue needle.
As we try to achieve sustainable increase, we move through dozens and hundreds of measured trials.
Some work, some don’t and we try to learn as much as we can from both.
So you’ve heard the term “growth hacking”.
Especially if you frequent the typical haunts like Forbes or Business Insider who’ve jumped at the chance to tell you exactly how to grow your company in just couple hundred words or less…
Hypothetical: You’re a startup in a small warehouse just outside Palo Alto (or anywhere really).
You have zero users for your new “revolutionary” application. What do you do, hot shot?
Psychology matters in marketing. Way more than most people think…or let’s be honest, use.
And, it doesn’t apply to just content.
Marketers should be tapping into psychology in every single stage of the business from building a team to creating a pricing strategy and selling your product.
Time to hit those dusty old psychology books.
In this growth marketing mix you’ll find:
Keep reading below to find out more!
Content has to be a cornerstone of your overall marketing strategy.
Now here’s the real question?
Are you optimizing your content to convert visitors at every single stage of your funnel?
If you’re not, then you are missing out on real deal revenue.
In this growth marketing mix you’ll find:
Sound good? Well, keep reading!
We all see it every week.
A new marketing campaign that wildly… Unbelievably… And sometimes painfully crushes it.
But most do not.
There are many more failures than successes, but we must learn from those who win.
Be honest…does your funnel look more like a leaky bucket than a lean mean conversion machine?
Instead of pushing more traffic towards a funnel that doesn’t convert on every level, plug those leaks with the right strategy.
Save your money and revamp your funnels so you’re getting the right traffic and personalizing your customer experience.
In this growth marketing mix you’ll find:
Ready to dig in? You’ll see it all below!