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Obtaining quality leads is only the beginning when it comes to your marketing efforts.

Once you acquire leads, you have to nurture them.

That means developing relationships with them and familiarizing potential customers on how your products or services can meet their needs.

As obvious the importance of lead nurturing is, a surprising number of companies don’t think about it enough.


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If you have a system for delivering content to a lead that moves them along until they are ready to buy, then congratulations.


You’re one of the few businesses using a sales funnel to convert the leads who weren’t ready for your pitch (If you haven’t started a funnel yet, it’s not too late to start).

Don’t celebrate just yet, though, because there’s bad news. You’re still losing sales.

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Would you vote for Donald Trump if the election was today?

(Don’t answer that just yet.)

If you need a competitive advantage with your marketing, that yields a whole lot more leads and sales…

…It might surprise you that there are “growth hacks” you can learn from Trump.

You don’t have to agree with anything he says. You don’t have to like him.

But you’d be crazy not learning from him.

You can pick up a few growth marketing strategies and tactics to use. If you’re willing to look beyond the “noise” of it all.

This is applicable for any entrepreneur, executive or marketer.

Let’s look at Trump’s “growth hacks” and what you can learn.

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Have you ever run into street hustlers?

They either try to sell you something, or get you to spend money on a card trick or whatever else.

You could learn a thing or two from them.

In general, hustlers and con men make for great stories and movies but…

…Their “tricks” involve shady ethics at best and criminal activity at worst.

Still, you could really learn something – as long as you stay on the ethical side of it all.

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Let me ask you something.

And I want you to be completely honest.

The question to you is: Do you know how your customers buy?

I don’t mean if you know the features and benefits of your software – I’m sure you do.

And I don’t care if you know how to answer every objection.

No, all that’s par for the course – but I’m interested in knowing if you know how, why, and when your customers purchase your software.

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Do you know what you’re doing with your marketing?

Do you know the “How” and “When” of implementing growth marketing strategies and tactics?

If your work revolves around increasing leads and sales, the struggle is not about “If” you should use high-growth marketing, but more about “When” you should.

For many, the challenge facing anyone responsible for achieving growth via marketing is understanding where you are right this moment – and acting accordingly.

As a CMO, VP of Marketing, or anyone in Marketing, it’s not a question of “If” or “How” anymore, it’s a question of “When”.

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