Converting leads to customers is the lifeblood of every business.

Every step of the way from acquisition to customer success relies on planning for conversion.

But, it all starts with targeting the right customers the right way.

In this growth marketing mix you’ll find:

  • How to optimize your pricing page in a way that will maximize both conversions and revenues.
  • The key growth and persuasion frameworks every modern marketer needs to know.
  • Why using real data (and how to find it) is the only way to go when building customer personas.

Ready to dig in?

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Obtaining quality leads is only the beginning when it comes to your marketing efforts.

Once you acquire leads, you have to nurture them.

That means developing relationships with them and familiarizing potential customers on how your products or services can meet their needs.

As obvious the importance of lead nurturing is, a surprising number of companies don’t think about it enough.


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If you have a system for delivering content to a lead that moves them along until they are ready to buy, then congratulations.


You’re one of the few businesses using a sales funnel to convert the leads who weren’t ready for your pitch (If you haven’t started a funnel yet, it’s not too late to start).

Don’t celebrate just yet, though, because there’s bad news. You’re still losing sales.

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Optimization. We all want it.

But few brands have been able to figure out how to really turn leads into sales.

Here’s where you can work on growth planning instead of just hacking.

In this growth marketing mix you’ll find:

  • Why your marketing team needs to start planning for growth, not channels.
  • The five persuasive triggers you need to use in your copywriting.
  • 100 killer case studies from brands that improved their conversion rates.

Let’s get started.

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Any growth marketing that works starts with a “growth model”.

It’s how you systematically and predictably generate growth for your startup.

And no B2B SaaS marketing is complete without cold email outreach, either.

In this growth marketing mix, you’ll find:

  • The complete guide to content marketing.
  • How to “growth hack” your SaaS Startup.
  • A look at how you can automate your cold email outreach.

You’ll get it all here:

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