Marketing, especially online, is more closely related to doing things based on heuristics, as opposed to algorithms.
It’s more about “Playbooks” than strict and rigid Operating Procedures (we’ll talk about how to fix that, too).
What does that actually mean?
Let’s start with basic, sound, fundamental business practices we can all agree on: Without your buyers — your clients and customers — you don’t have a business.
Peter Drucker himself, all Business MBA programs, and scores of prime business minds are all nodding their somber heads in agreement right now (you are too, I’m sure).
If you’ve ever tried selling a product that no one wants, you’ve quickly realized it’s the surest, straightest path to not just failing to put food on the table but you can’t even afford a table to begin with.