You don’t have to create new content all the time to get traffic and leads.

In fact, you’ll do better by “growth marketing” your content in the form of repurposing it – and then distributing it all in the right places.

Still, without compelling headlines and a large dose of persuasion mixed in, it’ll fall flat.

(Psychographic content is a new term for you to remember.)

In this growth marketing mix, we’re going to cover everything from:

  • The best ways to repurpose your content.
  • Why you need to look at Facebook ads as a top lead generation tool.
  • The ultimate list of growth hacking strategies.

You’ll see it all right below. Let’s go!

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Sending traffic into your funnels is cool, but what about conversions?

Are your funnels built and designed to convert as many as possible?

Closely tied to this are sales processes. Most companies don’t even have one, and so miss out on revenue.

(That’s growth marketing.)

In this issue, we’re going to cover everything from:

  • A new way of looking at and building funnels
  • Overview of Eugene Schwartz’s epic Breakthrough Advertising
  • A tool that is working to be the all in one solution for marketers looking to save time and distribute better content.
  • Getting 60 leads in 24 hours with just a landing page.

Let’s jump into!

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There’s a relentless fire hose of marketing content aimed your direction every day.

Sifting and screening what’s good and useful is like a full-time job.

That’s why I’ve started curating these sources for you. I only share valuable links that are aimed at helping you pull of growth marketing.

In this issue, you’ll find:

  • New ways (not the same old recycled ideas) to promote your content.
  • An interesting look at if growth hacking is all hype or truly the holy grail.
  • A LinkedIn hack you’re gonna love.

Sounds good? Let’s go.

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With these posts, my goal is to curate and provide you with the most useful and helpful content that will help you strategize and execute on growth hacking marketing.

You’ll find useful topics like models, frameworks, team management, psychology and persuasion, traffic and so on.

In this issue, we’re going to take a look at:

  • One way to approach two phases of growth hacking as “prospector” and “miner” roles for team members.
  • How you can have a better understanding of your prospects (and how to sell them).
  • A cool tool that allows you to turn note and emails into something personal.
  • How approaching outsourcing the right way can dramatically increase your revenue.

Let’s get into it.

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Have you ever run into street hustlers?

They either try to sell you something, or get you to spend money on a card trick or whatever else.

You could learn a thing or two from them.

In general, hustlers and con men make for great stories and movies but…

…Their “tricks” involve shady ethics at best and criminal activity at worst.

Still, you could really learn something – as long as you stay on the ethical side of it all.

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Let me ask you something.

And I want you to be completely honest.

The question to you is: Do you know how your customers buy?

I don’t mean if you know the features and benefits of your software – I’m sure you do.

And I don’t care if you know how to answer every objection.

No, all that’s par for the course – but I’m interested in knowing if you know how, why, and when your customers purchase your software.

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Do you know what you’re doing with your marketing?

Do you know the “How” and “When” of implementing growth marketing strategies and tactics?

If your work revolves around increasing leads and sales, the struggle is not about “If” you should use high-growth marketing, but more about “When” you should.

For many, the challenge facing anyone responsible for achieving growth via marketing is understanding where you are right this moment – and acting accordingly.

As a CMO, VP of Marketing, or anyone in Marketing, it’s not a question of “If” or “How” anymore, it’s a question of “When”.

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