It seems pretty fundamental and obvious: without buyers, you don’t have a business.
And without knowing your market, your clients and customers, you can’t serve them well or offer valuable products.
Yet, businesses continue to act as if it’s not true or important — especially in their marketing.
You see this when marketers elevate one particular approach over another, supposedly heralding and ushering in the New Age of Marketing.
You can spot it when marketers are still talking about their Unique Selling Proposition (USP) and differentiating themselves.
It’s painfully obvious when marketers take it upon themselves to declare any tactic or strategy “dead”.