A “core story” is simple — It is your business’ story.

If told correctly, it can give all your customers a reason to rally behind your business and invest their resources in helping your business succeed – not just buy what you’re selling.

Here’s What Your Core Story Should Contain:

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Obtaining quality leads is only the beginning when it comes to your marketing efforts.

Once you acquire leads, you have to nurture them.

That means developing relationships with them and familiarizing potential customers on how your products or services can meet their needs.

As obvious the importance of lead nurturing is, a surprising number of companies don’t think about it enough.

Why?

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