“Words that Work” by Dr. Frank Luntz can be read by just about anyone, from those who identify themselves as an everyday reader, through CEOs or politicians, marketing professionals or educators.
This book delves into the way we use words, and it should resonate with any person from any background.
But it’s especially useful for copywriters, marketers, and entrepreneurs.
You’ve got your funnel built, but do you know what’s really going on in the mind of your prospects as they move through it?
Creating a system that hinges on nurturing their specific needs at just the right moment can be the difference between the status quo and massive conversions.
Which are you going to choose?
In this growth marketing mix you’ll find:
Ready to dig in? Keep reading!
Even the most well-planned marketing campaign achieves lackluster results without the right audience.
But what if the right audience can be warmed up to your message before they even see it?
“Is this gonna work?” Publish. “Nope.”
“Is this gonna work?” Publish. “Nope.”
“Maybe this will.”
And so it continues.
Yep. He got in and it’s…interesting.
Some of you love that it happened, others can’t stand it, and most are cautiously hopeful/optimistic.
This post isn’t to get you angry, nor to play on the popularity of the topic. There is a real reason the Don sits in America’s highest office—and it could help with your marketing.
A “core story” is simple — It is your business’ story.
If told correctly, it can give all your customers a reason to rally behind your business and invest their resources in helping your business succeed – not just buy what you’re selling.
Here’s What Your Core Story Should Contain:
For marketers, especially growth marketers, there is a lot of trial and error on the journey to moving the revenue needle.
As we try to achieve sustainable increase, we move through dozens and hundreds of measured trials.
Some work, some don’t and we try to learn as much as we can from both.
So you’ve heard the term “growth hacking”.
Especially if you frequent the typical haunts like Forbes or Business Insider who’ve jumped at the chance to tell you exactly how to grow your company in just couple hundred words or less…