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Copywriting and web design, coming together to make a landing page, is an art and a science.

Words, elements, color, and style work together toward helping visitors find exactly what they’re looking for—while conveying only the most important information and navigation. 

Let’s look conversion hacks from 30 of (subjectively) the best landing pages online.

They’re numbered, but not in a particular order.

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Webinars continue to be the number one online medium for mass influence.

Yes, webinars are not uncommon these days. But they’re still an excellent way to reach a large audience with your message and products. And perhaps the most powerful online sales medium ever invented. 

Think of them as digital conferences where you are the star attraction.

The problem is, most people don’t know the proper way to conduct a webinar or how to use them to maximize their sales.

Here’s a massive look at making your webinars more effective (aka they generate more revenue).

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Copywriting formulas are a series of templates, prompts, steps or subjects that you can use over and over again for persuasion.

There are over 100+ different copywriting formulas for a variety of use cases, including:

  • Emails
  • Landing pages
  • Sales pages
  • Headlines
  • Blog Posts
  • Social Posts
  • Advertising
  • And many more.

These formulas are not ranked or put in any particular order. Some are longer, some are short. Some have pictures to highlight the example, others don’t. 

Think of these as “patterns of persuasion”, where you use them to construct a persuasive argument or reason why someone should watch, click, read or convert.

Here is the table of contents for quick reference. Enjoy!

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When you think of AI and GPT-3, “creativity” is probably not the first word that comes to mind.

But that’s not to say that the output of these tools isn’t impressive. 

In fact, the quality of AI-driven content can be quite startling. 

Sometimes (actually, very often) it’s indistinguishable from human-generated content. 

Whether or not that process is “creative” as humans have understood it for thousands of years is another question.

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Will “Natural Language Generation” eventually write your content and copy?


In part one of this “takeover-by-the-robots” series (artificial intelligence in writing industries), we talked mostly about AI copywriting.

The TLDR of it is that in its current state, it’s a useful tool, but AI won’t be replacing copywriters completely any time soon. 


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