Even the most well-planned marketing campaign achieves lackluster results without the right audience.
But what if the right audience can be warmed up to your message before they even see it?
“Is this gonna work?” Publish. “Nope.”
“Is this gonna work?” Publish. “Nope.”
“Maybe this will.”
And so it continues.
Yep. He got in and it’s…interesting.
Some of you love that it happened, others can’t stand it, and most are cautiously hopeful/optimistic.
This post isn’t to get you angry, nor to play on the popularity of the topic. There is a real reason the Don sits in America’s highest office—and it could help with your marketing.
A “core story” is simple — It is your business’ story.
If told correctly, it can give all your customers a reason to rally behind your business and invest their resources in helping your business succeed – not just buy what you’re selling.
Here’s What Your Core Story Should Contain:
For marketers, especially growth marketers, there is a lot of trial and error on the journey to moving the revenue needle.
As we try to achieve sustainable increase, we move through dozens and hundreds of measured trials.
Some work, some don’t and we try to learn as much as we can from both.
So you’ve heard the term “growth hacking”.
Especially if you frequent the typical haunts like Forbes or Business Insider who’ve jumped at the chance to tell you exactly how to grow your company in just couple hundred words or less…
Hypothetical: You’re a startup in a small warehouse just outside Palo Alto (or anywhere really).
You have zero users for your new “revolutionary” application. What do you do, hot shot?
Psychology matters in marketing. Way more than most people think…or let’s be honest, use.
And, it doesn’t apply to just content.
Marketers should be tapping into psychology in every single stage of the business from building a team to creating a pricing strategy and selling your product.
Time to hit those dusty old psychology books.
In this growth marketing mix you’ll find:
- Why knowing the ‘why’ behind your digital marketing strategy is the key to success.
- The difference between growth hacking and growth marketing (and why it matters more than you think).
- How to go deep on psychographics and why behavioral analytics can transform your marketing strategy.
Keep reading below to find out more!