The future of marketing is AI growth marketing, combining “growth hacking” and AI.

Harry’s, a razor brand, collected 100,000 emails in seven days through a viral campaign.

Incorporating classic elements of virality like referrals and gamification, the campaign spread fast across social media as early users jostled to get access to enticing freebies.

The 100,000 emails Harry’s collected were the backbone of their early success in 2013.

Here’s how you can implement AI growth marketing:

While AI technology for content and images has quickly become mainstream, AI marketing is often seen as a more “enterprise” capability.

Tools like Azure AI and the OpenAI codex dominate conversation and can intimidate, making AI marketing feel like a massive undertaking.

But the reality is, you’re probably already using AI for marketing. Functions of AI are embedded into software you already use.

Let me expain:

Boring headlines? Check. 

Using “we” too much? Check.

Too much text? Check. 

Copy hard to read? Check.

Unclear call to action? Check. 

If any (or all) of these sound familiar, it’s time to take a close look at your copy and see where you can make some improvements. 

After all, your website copy is one of the most critical elements on your site—it’s what helps you to convert visitors into customers or clients.

So, how can you optimize your online copy?

Let’s take a look at some tips.

Designing an effective landing page requires all the creativity, productivity, and motivation you can get. 

That said, the process is definitely worth it.

Especially when you see a significant increase in conversion rates.

Here’s how to do it:

Webinars continue to be the number one online medium for mass influence.

Yes, webinars are not uncommon these days. But they’re still an excellent way to reach a large audience with your message and products. And perhaps the most powerful online sales medium ever invented. 

Think of them as digital conferences where you are the star attraction.

The problem is, most people don’t know the proper way to conduct a webinar or how to use them to maximize their sales.

Here’s a massive look at making your webinars more effective (aka they generate more revenue).