What is a “growth marketing ecosystem“?
First of all, what is an “ecosystem” in this context?
“a biological community of interacting organisms and their physical environment. (in general use) a complex network or interconnected system.” (Wikipedia)
Your marketing systems (processes, tools, people, etc.) for acquisition, activation, monetization, and retention are complex, interconnected systems.
And growth is an emergent property of complex systems.
That is, growth comes from systems.
When you adopt a systems thinking mindset about your marketing, it unlocks endless opportunities and potential for growth.
More coming soon! Page to be updated…