Samuel J. Woods

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Models & Strategies For Exponential Growth Marketing

Let’s Talk About How You Can Achieve Exponential Growth In Leads And Sales

This is ideal for those in charge of increasing leads & sales for their business (like, a CMO, Digital Marketing Officer, etc.)

What Makes The Perfect “Growth Hacking” Team?

Digital Marketing Consulting

I don't always post on Twitter, but when I do, I use the shotgun approach. In particular, I started firing off questions and comments regarding "Growth Hacker". I'm not a huge fan of the label, but have made peace with its existence and usage (I prefer just "Growth Marketing"). Anyway, in the age when a… Continue Reading

Why Your “Ideal Buyers” Hold The Key To Consistent, Sustainable Growth

Growth Hacking

It seems pretty fundamental and obvious: without buyers, you don't have a business. And without knowing your market, your clients and customers, you can't serve them well or offer valuable products. Yet, businesses continue to act as if it's not true or important — especially in their marketing. You see this when marketers elevate one… Continue Reading

Algorithms Are Cool, Except They Don’t Work For Marketing (Heuristics Do)

Online Marketing

Marketing, especially online, is more closely related to doing things based on heuristics, as opposed to algorithms. What does that actually mean? An algorithm is a set of (well-defined) instructions for carrying out a particular task. It's, for the most part, deterministic, predictable, and not subject to chance. It works for all cases and gives… Continue Reading