If you’re a B2B software/tech company, how do you go from traction to scale?
That’s a big question that can’t be answered in one, single blog post, but the start of a solution comes down to:
Your existing team and structure.
Your existing systems and processes for attraction, acquisition, retention, and growth.
Your marketing and sales vision, and how your team is formed to execute on that vision.
There are a few more points that I’ll leave for now, but that’s where you need to begin.
Now, whether your team consists of 1 or 10, and anything in-between, before you start publishing lead magnets (whitepapers), populate your site with landing pages, and push PPC in classic omni-channel flair…
I don’t always post on Twitter, but when I do, I use the shotgun approach.
In particular, I started firing off questions and comments regarding “Growth Hacker”.
I’m not a huge fan of the label, but have made peace with its existence and usage (I prefer just “Growth Marketing”).
Anyway, in the age when a Growth Hacker is seen as the final frontier of marketing, with a serious case of the Hero Complex, and the spin-offs “Full-Stack” and “T-Shaped Marketer” is what all the kids are doing, what’s often overlooked is that the 1 person Growth Hacker can only do so much alone – there’s a limit to capacity that is, so far, ignored.