When you think of AI and GPT-3, “creativity” is probably not the first word that comes to mind.
But that’s not to say that the output of these tools isn’t impressive.
In fact, the quality of AI-driven content can be quite startling.
Sometimes (actually, very often) it’s indistinguishable from human-generated content.
Whether or not that process is “creative” as humans have understood it for thousands of years is another question.
Continue reading →So, I used “A.I.” and GPT-3 to write an entire piece of content.
In part one of this AI in writing series, I gave a brief example of a tool that uses AI to gather and write original content.
The example turned out well, but it can always be more interesting, deeper.
To make it happen, I ran a larger experiment with a bigger payoff.
An entire article written by the robots in two versions…
Continue reading →Will “Natural Language Generation” eventually write your content and copy?
Yes.
In part one of this “takeover-by-the-robots” series (artificial intelligence in writing industries), we talked mostly about AI copywriting.
The TLDR of it is that in its current state, it’s a useful tool, but AI won’t be replacing copywriters completely any time soon.
But…
Continue reading →A.I. is already everywhere.
Imagine you open up a computer program, type in something you sell, who your target buyers are and some other details….
A few minutes (or even seconds) later — BAM!
Dynamite copy.
Continue reading →What do you need to grab someone’s attention?
A powerful headline.
Here are a handful of headline formulas I’ve been using lately that work…
Continue reading →Do you know why people buy?
Everyone has an opinion. Few have the facts.
But if you know the facts, (of why people buy) you can sell them anything.
We buy for one reason, and one reason only…
Continue reading →Use these formulas to:
Here’s how…
Continue reading →Just like there are laws of thermodynamics and the universe at large, there are laws for marketing.
Twenty-two to be precise.
In their book, “The 22 Immutable Laws of Marketing”, Al Ries and Jack Trout, outline each of these laws in distinct detail.
Let’s look at each of these 22 laws and summarize them for you.
Continue reading →If you sell anything online, you have likely heard the term “customer acquisition funnel”.
Even if you’ve had some success in the online space, it can be difficult to keep up with terminology (let alone how to implement these fancy terms).
Here’s the thing. If you sell online — You’re already using funnels.
Probably lots of them.
But how do you make them perform better?
Continue reading →You ever wonder why memes seemingly came out of nowhere…
And are so popular that we can’t imagine a time without them?
They seemingly just came into existence and now, most of the online “world” couldn’t exist without them.
While we’d all like to believe a meme does nothing more than give you a quick chuckle, a passing smile as you scroll through your feed…
The true story of the psychological and behavioral influence of memes plays out like a cross between a spy film and The Matrix (complete with propaganda and Russians).