Exploring how to build and grow an autonomous business with AI and Agents.
Let’s start with the obvious:
The skill – and ability – of “Great Leads” that breaks through all the noise…
…Will increase your results dramatically.
80% of the success of an ad or a sales letter comes from the lead, the first 500-800 words of a funnel message.
Your process for creating great leads and headlines starts before you even put pen to paper – it begins in the planning stage.
If you look around online, it’s obvious that people lack imagination.
Most marketing materials you see online follows the same, dreadfully mundane pattern.
To jog your (and my own) creativity, I’ve decided to put together a host of advertising and marketing ideas that are not the same stuff you see day in and day out.
I’ll discuss each briefly with examples and illustrations to really give you the feel for them.
Let’s dive in.
Getting people to sign up for a trial won’t mean anything if you can’t get them to purchase your product.
In order to get users to start giving you their money, you have to build SaaS onboarding funnels.
And do it correctly.
So what are SaaS onboarding funnels?
Martin Lindstrom begins “Buy*ology” with the idea that something is inherently not right — or rotten — in the field of advertising.
Traditional research methods of marketing aren’t working.
Why?
Not too long ago, I put together a few tools that I was using to jump-start “growth engine” for some clients.
What I use now has evolved, but these tools form the foundation for developing your own “growth engine” for exponential, sustainable and predictable growth.
You can have them all – no opt-in required.
Before we dive into “Cashvertising”…
Drew Eric Whitman is a longtime advertising and marketing specialist.
He utilizes psychology to break down the key components of why a consumer will buy one product over another.
Backed by extensive research and presented in an easily digestible format — Cashvertising is a marketer’s or seller’s potential roadmap in complicated and complex industries.
Every week, I get ~40 questions about growth marketing, customer acquisition, funnels, and copywriting.
This is the first Q&A video with answers to the most common, pressing questions right now.
“Words that Work” by Dr. Frank Luntz can be read by just about anyone, from those who identify themselves as an everyday reader, through CEOs or politicians, marketing professionals or educators.
This book delves into the way we use words, and it should resonate with any person from any background.
But it’s especially useful for copywriters, marketers, and entrepreneurs.
Continue reading →Even the most well-planned marketing campaign achieves lackluster results without the right audience.
But what if the right audience can be warmed up to your message before they even see it?
“Is this gonna work?” Publish. “Nope.”
“Is this gonna work?” Publish. “Nope.”
“Maybe this will.”
And so it continues.