Everyone’s talking about AI. Most of it is noise. Your competitors are busy installing shiny new tools, hoping for a magic button that prints money. They’re missing the point entirely.
I’ve been working with machine learning since 2016 and Generative AI since 2019. I’ve seen this pattern before. Companies that win aren’t the ones with the flashiest tech, but the ones that build smarter, faster systems. The real leverage is the workflow.
You’re told to “do marketing automation.” So you buy the software, string together a few emails, and wait for the revenue to roll in. It never does.
Most marketing automation is just a glorified email blaster. It annoys prospects and delivers zero value. Your competitors are running the same tired playbooks: a generic welcome series, a monthly newsletter, and they call it a day. This is how you blend in. This is how you lose.