The only 153 Growth Hacking sources you need to activate exponential growth
Your path to hacking growth involves a small dose of tools but a larger dose of executing on ideas and strategies. Your goal is to figure out what yields growth for your startup and business; what worked for someone else may or may not work for you.
This Growth Hacking Sourcebook provides you with the tools, education, blogs, books, communities and people to follow – all that you need.
Remember this: for every 1 hour of consuming content, you should spend 2 hours implementing and testing.
Table of Contents
Growth Hacking Education
What is “Growth Hacking” really?
This post gives you a 30,000 foot view of exactly what growth hacking is and how your brand can benefit from understanding it.
The Definitive Guide to Growth Hacking
Quick Sprout does a deep dive in this huge guide which explains exactly what growth hacking is, the process behind it and the tactics marketers can use.
A Beginner’s Guide to Growth Hacking
Another great overview of growth hacking, this one comes from Think Apps and covers everything from acquisition channels and testing.
10 Personality Traits Of A Great Growth Hacker
This infographic provides a quick look at some of the most important traits you can look for in a growth hacker.
5 Rules for Successful Growth Hacking
In this article, Lincoln Murphy gives a quick overview, with a few examples, of the five main rules any growth hacker should follow for success.
How to Hire a Growth Hacker
This gives executives and hiring managers a quick and easy guide on how they should approach hiring a growth hacker to help grow their brand.
What 300 Years of Growth Hacking Can Teach Us
Ritika Puri covers how growth hacking has actually been around for 300 years and what the best lessons are from the past that we can learn today.
The 5 Phases of Growth Hacking
Mashable asked a number of pros for their secrets to success, what follows in their best advice on using the growth hacker method for success.
Growth Hacking 101: Read This To Become A Magician
This is a step by step guide and detailed infographic on how to approach growth hacking aimed at new marketers looking to get an edge.
5.5 Key Components of Growth Hacking for Non-Startup Marketers
Growth hacking isn’t just for start ups, this post gives the main key components any marketer can use to help accelerate the growth of their site or brand.
What Is Growth Hacking and Why You Need To Know About It
This is a nice post that gives marketers who are new to the idea of growth hacking a general understanding of how it works.
A Guide To Mastering Growth Hacking Analytics
This post makes sure marketers understand exactly what their metrics are saying about performance to help guide what needs to be changed.
The Ultimate Guide to Unlocking Mobile Growth
Perfect for brands looking to grow their app, this guide goes into how to turn your app into a “self sustaining growth engine” over the long run.
Growth Hacking Articles
13 Critically Important Lessons from Over 50 Growth Hackers
Super in depth post that covers the biggest lessons learned on growth hacking from over fifty established marketers, brands and entrepreneurs.
15 Google Analytics Tricks To Maximize Your Marketing Campaign
It’s hard to know what’s driving growth you can understand your analytics, this post gives you 15 tips to make sure marketers can judge how their growth hacks are working.
9 Content Marketing Growth Hacks to Drive Traffic and Conversions
Unbounce shows growth hackers how they can apply certain tips and tactics to really hack content marketing growth as well.
21 Actionable Growth Hacking Tactics
Jon Yongfook is a pro growth hacker and he shares some of his very best actionable tips to improve your brand’s growth hacking methods.
50 Entrepreneurs Share Their Top 3 Social Media Marketing Tips
This is a great list that showcases the hacks, tips and tactics many successful entrepreneurs have been able to dramatically grow their social media accounts.
18 Marketing Channels To Find New Customers For Your Online Store
For any brand looking to increase growth with a lot of brand new customers, this article provides ideas on a number of new channels to attack.
15 Tested Ways to Grow Your Audience
This is a great post that gives marketers 15 quick and easy tested tactics they can put into action and see results.
Increase Conversions 30% With The Live Chat Growth Hack
This post showcases two case studies how sites were able to use live chats to increase conversions and steps on how to implement the hack on your own site.
28 Web & Mobile App Growth Hacks You’ve Never Seen
An in depth post that gives aspiring growth hackers over two dozen unique tips on hacking both apps and websites.
An Epic List of 100 Growth Hacks for Startups
Epic is right, this huge list covers 100 growth hacks split into categories like retention and activation that any aspiring or even established growth hacker should look at and learn.
The 5-Minute Linkedin Growth Hack
This post from Fedora showcases how making one small to your LinkedIn account can cause huge growth to your list.
Everything is Marketing: How Growth Hackers Redefine the Game
A look at how many start up businesses are using growth hacking techniques to drive customer acquisition and bring success without huge marketing budgets.
15 Community Growth Hacks from Polyvore’s CEO, Jess Lee
This is a video talk from Jess Lee where she touches upon not only the importance of growth hacking, but also actionable hacks she’s used with success.
7 must-know growth hacking tips from Justin Wu
An experienced growth hacker himself, Justin Wu goes through this post sharing his best tips for anyone who is interested in diving deeper into it.
19 Growth Hacking Resources You Won’t Want to Miss
Growth hacking expert Sujan Patel has built his own mini resource list featuring a number of posts, case studies and books marketers can use to learn about growth hacking.
22 Ways to Reduce Churn with Growth Hacking
With a focus on SaaS, this post goes in depth into how brands can use growth hacking in order to slow down churn over the long run.
6 Great Hacks for User Growth
This article focuses on helping small marketing brands who don’t have large budgets to get some quick wins with customers for their launches.
35 Growth Hacking Tools for Marketers Who Don’t Code
For any marketer looking for some of the best growth hacking tools out there to help increase their rates of success, this post covers a few dozen to get you started.
50 Growth Hacking Tools for Marketers at Startups
Here’s another list of invaluable tools marketers and growth hackers can use to help acquire new customers and improve their onsite experience.
17 Free Tools To Become A Growth Hacking Expert
This is a good list of popular tools many growth hackers are loving, but the best part of this list is that each one of the tools is free.
30 Useful Tools for Growth Hackers and Startups
Experienced growth hacker Mike DeVerna shows us his list of tools he’s used over his career, separated into categories like social monitoring, optimization and feedback.
70 Awesome Tools for Growth Hacking and Bootstrapping your Startup
In this list you’ll find an incredible amount of tools that start up brands can use to not only help with growth hacking but to getting a start up off the ground.
25 Ways To Prioritize Growth Hacking Tactics
Elan Mosbacher wrote this quick and easy guide to help growth hackers and startups understand what tactics are the most important to tackle first.
How to Growth Hack Anything: Lessons from a “BitTorrent Best Seller”
Growth hacking pro Ryan Holiday shares some his best tips and insights into how he was able to hack launching his own book.
5 of the Most Famous (and Effective) Growth Hacks of All Time
In this post Jon Yongfook takes a look at five of the top growth hacks ever, from Facebook’s use of The Little Bighorn Technique to Airbnb’s Cross Post strategy.
Growth Hacking Lessons For Established Businesses
Growth hacking isn’t just for startups, in this post six lessons are highlighted for established brands who are looking to skyrocket growth.
Growth Hacking Books
Growth Hacker Marketing by Ryan Holiday
Author and marketing expert Ryan Holiday gives us a behind the scenes look at how to succeed in the new media landscape using growth hacking case studies and tactics.
Rework by Jason Fried and David Hansson
This straightforward book written by the guys behind 37 Signals is a how to for new brands on how to stop planning and start working quickly and successfully.
Growth Hacking: A How to Guide on Becoming a Growth Hacker by Jose Casanova
This book gives you a step by step guide on quickly growing a brand by focusing directly on customer engagement and retention over the long haul.
Launch by Jeff Walker
Well known entrepreneur Jeff Walker provides readers with a roadmap of how to successfully launch online products, businesses and services.
Lean Startup Marketing by Sean Ellis
Gives a nice framework overview of how startups and brands with small marketing budgets can start approaching growth efforts.
Viral Loop by Adam Penenberg
This book by Professor Penenberg showcases a number of high profile case studies from brands like Facebook and Twitter and details how they developed their growth engines.
100 Days of Growth by Sujan Patel and Rob Wormley
This book is broken down into 100 different growth hack techniques, each is geared towards helping marketers accelerate their brand.
Traction: A Startup Guide to Getting Customers by Gabriel Weinberg
In Traction, readers will learn from a mix of various case studies exactly how some of the fastest growing brands out there like Evernote and Reddit were able to hack success.
Zero to One by Peter Thiel
Peter Thiel, one of the most legendary entrepreneurs of his era has written this book as a reminder for marketers to think for themselves to create new businesses.
Growth Hacking SlideShares
Growth Hacking 101: Your First 500,000 Users
Growth hacking expert Jon Yongfook shares exactly how to harness the power of growth hacking to get your first 500,000 users.
29 Growth Hacking Quick Wins
Mattan Griffel produced this SlideShare that goes over 29 different growth hacking tactics you can use for quick wins.
Think Like A Growth Hacker
This SlideShare gives a good overview of what growth hacking is and also showcases how you can use growth hacker strategies for your own brand.
Another look from Griffel, this gives a more of a case study style look at how a number of brands grew to millions of users.
The Ultimate Guide to Startup Marketing
Onboardly takes a deep dive into how startups and new brands can use growth hacking techniques to drive user growth and acquisition.
This SlideShare provides a general view of growth hacking and also includes a number of case studies from brands as well.
Acquire New Users with Better Activation
If you’re concerned with how to improve your brand’s onboarding process to slow churn and continue growth, this is a good place to start.
7 Things That Make Content Go Viral
Derek Halpern of Social Triggers made this SlideShare showcasing seven strategies you can use to dramatically improve the virality of your content and grow customers.
Six Growth Hacks to Get More Conversions from Your Content Marketing
Sean Ellis joined forces with Neil Patel to put together this deck of some of their best growth hacks to drive content and convert visitors to users.
Growth Hacking Blogs
Entrepreneur and noted marketer Jon Yongfook’s blog is one of the best sources of information out there on how to succeed at growth hacking.
One of the more popular sites out there for learning about growth hacking, it features blog posts from a variety of experts as well as case studies.
Chen has written hundreds of articles on marketing, growth hacking and even fundraising all centered around the comings and goings of Silicon Valley.
Martell is a serial entrepreneur and uses his blog as a place to showcase via blog and video, some of the lessons he’s learned from his own business experiences.
This blog is run by Noah Kagan of AppSumo fame, on the site he gives a lot of case studies on his own business growth as well as some of his favorite growth hacking tips.
Zack Onisko works for Creative Market as the chief growth officer, so it’s easy to see why his blog has some great information on growth hacking.
The Optimizely blog expands on the focus of the brand which is helping brands increase website optimization with plenty of growth hacking tips sprinkled in.
The HitTail blog focuses on the best practices of business marketing, and search engine optimization, to name a few.
Neil Patel runs a couple of sites that are amazing at tapping into the growth hacking behind marketing, Quick Sprout looks specifically at increasing traffic and conversions.
Another site run by Neil Patel is KISSmetrics, this one takes more of a deep dive into how to optimize marketing with analytics and testing.
The team behind Copy Hackers looks to help growth hackers write and get highly persuasive copy that helps drive email and conversion rates.
The Data Point
As the blog for RJMetrics, this site gives a ton of data driven information which can be highly useful for any growth hacker to optimize their funnels.
The people at Moz have been running a blog focused on SEO and online marketing growth and optimization.
This blog focuses solely on how to increase conversion rates, and pulls in a lot of studies and research on marketing growth hacks to show you how to do it.
Blank has founded and worked with a number of startups during his career, on his blog he focuses in on how lean startups can succeed.
This blog is totally devoted to helping entrepreneurs succeed while growing their businesses, posts cover case studies, how to’s and general advice on growth.
Dixon is a serial entrepreneur and investor in startups, and because of all of his experience and expertise, his blog has tons of insights into how they grow.
Growth Hackers to Follow
Neil Patel is the mastermind behind some of the best marketing sites out there like KISSmetrics and Quick Sprout, both of which cover quite a few growth hacks.
Author and marketing guru to many, Ryan has written specifically about growth hacking lessons learned and used during his days as a marketing executive.
Andrew Chen is a prolific essay writer on marketing and startups in and around Silicon Valley and has been featured on a number of sites.
Jon Yongfook is a serial entrepreneur and marketing expert who focuses specifically on growth hacking.
Sean is the founder of GrowthHackers.com and has been tapped to run the growth of some of the biggest and most successful brands out there.
Tiffany Da Silva is a noted expert in all facets of digital marketing including email and social media optimization, she’s worked with a number of emerging startups.
This is the Twitter account behind the Growth Hackers community, it features many of the most popular, trending and discussed posts on the site.
Marcos has been directly involved in a number of startups, and now advises many, so he has quite a bit of knowledge on how growth hacking works.
Nichole is one of the most active people in the various growth hacking sites out there serving as a community manager and moderator at ProductHunt and GrowthHackers.
Brett Relander is one of the most influential social media influencers online and spends a lot of time focusing on growth hacking social.
Morgan is a noted growth hacker, having written a couple of books on the subject, the latest with Sean Ellis.
Andy Alterini has been working with and advising startups on how to really accelerate their growth and gain more customers.
Peter van Sabben has worked in marketing for brands like Red Bull and Startup Boot Camp so he’s got plenty of expertise in growth hacking tactics.
Lincoln Murphy is not only a prolific writer and blogger on growth hacking, but he’s also worked with a number of SaaS brands to grow customer acquisition.
Andy Johns has plenty of experience and expertise having worked as a growth expert with brands ranging from Facebook to Quora.
Growth Hacking Communities
GrowthHackers is one of the top communities out there for reading and learning from the top articles, case studies and conversations on growth hacking.
Dubbed a “marketplace” Clarity works to connect experts and advisors with entrepreneurs who are looking for high quality marketing advice and research.
Growth Hacker TV
This is a video based community that showcases interviews and discussions with experts in startup growth.
Growth Hackers Community
This community is forum based and features hundreds of discussions all dedicated to various facets of growth hacking from design to social media.
Reddit – GrowthHacking
The Reddit growth hacking community is a pretty active one, with close to 1,500 members sharing articles, case studies and their own views on success.
Quora – Growth Hacking
Another very active community featuring over 11,000 different topics on growth hacking covering advice from growth hackers, startups, entrepreneurs and marketers.
While the news arm of Y Combinator covers a number of different topics of interest, they have a variety of information devoted to growth hacking posted on a regular basis.
As one of the sole communities devoted to inbound marketing, discussions, articles, tips and case studies on growth hacking come up quite often.
Growth Hacking Case Studies
Becoming Twitter: A Beginner’s Guide To User Acquisition
Nate Desmond does an interesting case study looking at how Twitter excelled getting users and the lessons today’s growth hackers can use to do the same.
How I Grew From 300 to 5k Followers In Just 3 Weeks
An interesting and detailed case study on how one Twitter user was able to dramatically grow his followers in just a few weeks.
The LinkedIn Hack that Turned a Penny Into $100,000
Jack Smith details how he was able to hack LinkedIn and turn his chances of getting his startup into an accelerator from slim to 100%.
Social Media Growth: How We Used Buffer to Boost Our Social Traffic by 350%
A deep dive from Hubstaff on how they were able to hack Buffer and dramatically increase their social based traffic.
How I Grew Sumo Jerky to $10,000 a Month
This is an interesting case study from AppSumo on how Sumo Jerky was able to skyrocket growth and customer acquisition after several months of disappointing sales.
The 3 Hacks That Got SpringSled 138,790 Users in Less Than a Month
This post is a case study that takes a look at how new brand SpringSled specifically used viral growth hacks to grow their users.
From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr
For brands and marketers looking to really drive their social media numbers, this case study focuses on how Foundr reached over 100k new followers in a few months.
Learn The Growth Strategy That Helped Airbnb And Dropbox Build Billion-Dollar Businesses
This post gives marketers a quick look at just one growth hacking strategy that was used by startups Airbnb and Dropbox and how they can apply it to their brands.
5 Unbelievable Growth Hacking Success Stories
In this mini case study you’ll find a list of a couple of growth hacking success stories that feature some of the lesser known brands you might not have heard of.
How A Real Estate Blog Went From 2,000 To 18,000,000 Visits Per Month In Two Years
Dubbed the BuzzFeed of real estate, this case study by Movoto highlights their own growth and how they tapped into viral content to drive it.
The best email marketing and automation tool out there. As powerful as Infusionsoft, but with better metrics and tracking abilities. Setup automation workflows with triggers and rules, autoresponders, CRM integration, and much more. Hands down the best platform on the market (and it starts at $9!)
One of the ultimate data and analytics trackers out there, it covers marketing and social media stats and traffic sources to name a few.
An all in one tool that helps to drive more signups and subscribers on a website developed by the guys behind AppSumo.
This tool helps marketing managers or marketing teams get more content approved and delivered quickly.
An all in one tool marketers and growth hackers can use to see high performing content, viral content and who key influencers are on a particular topic.
Popcorn Metrics allows brands and sites to take a deep dive on tracking and data collection for visitors.
Allows for sites to do things like collect email subscribers, ask for social media follows or direct visitors to specific actions on your site.
One of the easiest ways available for marketers and PR pros to get in touch with and pitch relevant members of the media and bloggers.
Visual Website Optimizer
This tool allows website owners to gather a lot of data on website visits in order to perform A/B testing and landing page testing easily.
Unbounce allows website owners who are looking to increase conversion rates to easily build and then test and modify landing pages.
This tool is a true advertising platform that allows users to combine and track visitor and customer data to run ads across social media.
Just Reach Out
This is another tool brands and marketers as well as PR experts can use to connect with journalists and bloggers and pitch articles and stories.
Qzzr is a tool that enables marketers to create their own personalized quizzes on their sites to drive traffic and collect leads.
For marketers who struggle keeping track of their follow up emails Polit Persistence is a platform set up to take care of that for you, with positive results.
This is another tool that looks to help brands best optimize their websites both online and on mobile devices.
An email tool that helps track what emails are delivered and opened, plus features ability to send emails later, set reminders, and click to call functions.
Zapier helps people automate data, applications and tasks by giving you the ability to connect various apps and perform tasks automatically.
This tool helps marketers with product pricing, it collects various amounts of data from customers on your packaging, pricing and value to form recommendations.
Pay With a Tweet
Pay With a Tweet helps marketers drive referral traffic and engagement for site visitors using social media.
This tool is a content discovery platform, allowing marketers and publishers to share in driving and promoting content on sites.
KingSumo, another tool developed by AppSumo, helps to create and drive viral traffic by focusing on giveaways and contests.
Drip is a “lightweight” email marketing tool that provides users with a fast, easy and inexpensive way to collect leads through email automation.
This is another customized landing page creation tool that brands and marketers are using to drive and accelerate lead generation.
For marketers looking to make connections but don’t have email addresses, Sell Hack is a tool that runs searches to find verified email addresses from their own database.
This tool records the visits of website users and generates heatmaps, clicks, mouse movements and more data to help you analyze drop offs and conversion roadblocks.
Use Neil Patel’s Crazy Egg to have detailed tracking where your website users click and scroll when they visit your site.
This tool helps brands and marketers build customized forms, surveys, quizzes, tests and event landing pages for websites.
SendGrid is a cloud based email management tool that can send emails while abiding by anti-spam regulations while tracking open rate, bounces and unsubscribes.
A lightweight and free tool for WordPress based sites, WBounce is designed to help landing pages improve bounce rates and increase conversions.
Marketers can use Shakr to make marketing ads for their business by choosing from a variety of templates and inserting their own text and photos.
Sales teams can use MixRank to help increase, filter and tag potential prospects into a master list of idea prospects that can be contacted via phone or email.
Totango uses it’s customer service platform to help brands track, understand and analyze their customer churn rates, and identify the health of your customers.
This tool is an all in one survey creator for your customers, create custom surveys for your website or send the survey out via your email marketing tool.
Send With Us
Send With Us is a transactional email tool that helps manage branding, while allowing marketers to track, test, monitor and optimize email content.
Qualaroo is an in depth analytics tool that allows you to track and understand your customers by taking a deep dive into customer insights.
A professional style PR tool, it allows brands, marketing managers and PR experts to easily create and publish press releases for distribution to the proper channels.
For brands looking to partner with YouTube stars and create viral marketing, Famebit provides a platform to find, connect and hire them.
Boomerang for GMail
This is a GMail app that allows users to create email messages and then schedule them to be sent at a later date even if you’re not online.
For those who are not interested in having others tracking when they receive and open their emails, PixelBlock performs a block on these programs to protect email privacy.
This app works in conjunction with Buffer to stock up Tweets which can then be sent throughout the day automatically.
Streak is a tool that allows brands and marketers to conduct their business right through their email rather than switching between systems.
This is a tool designed to track and run a number of defined tests while collecting user feedback and clicks on screens as well as on mock-ups.
A tool that’s used to take a deep dive into Twitter, Followerwonk allows users to understand who is follow them, influencers in their network and social graphs.
Post Planner helps users save time by automating Facebook postings to pages, popular and viral content is delivered directly to users to help create posts.
Yozio helps brands and marketers help optimize and maximize the acquisition of mobile app users providing benchmarks for tracking and performance.
This app helps brands track the feedback of their customers using a quick and easy one question survey that then delivers real time results.