With these posts, my goal is to curate and provide you with the most useful and helpful content that will help you strategize and execute on growth hacking marketing.
In this issue, we’re going to take a look at:
- One way to approach two phases of growth hacking as “prospector” and “miner” roles for team members.
- How you can have a better understanding of your prospects (and how to sell them).
- A cool tool that allows you to turn note and emails into something personal.
- How approaching outsourcing the right way can dramatically increase your revenue.
Let’s get into it.
Growth hacking is being talked about everywhere, by everyone – but there is no one size fits all approach to getting it done the right way, and in fact, if you do it incorrectly you can do more harm than good. What you first need to determine is what stage your company is in: early stage or fast growing. Then it’s all about the style of approach you want to take, as a prospector or a miner, choose the wrong one, and you could do far more damage to your brand than good.
Models & Frameworks
Ahh, the great dilemma every marketer faces, what’s the sweet spot between promotion and seeming too “sales-y.” No one wants to go too far one way or the other, out of fear of losing prospective customers and not actually interesting new ones. The good news? There is a solution, courtesy of master marketer Eugene Schwartz, author of Breakthrough Advertising, known as one of the greatest marketing books ever. In it he discusses the five distinct phases of customer awareness once you know those it’s a key to success.
Psychology & Persuasion
Smart brands and marketers have a deep understanding of the connection between the ways consumers behave and the psychology behind why they buy. You need to as well, your entire marketing strategy depends on it. Once you understand the psychology of buying, you can use that to your advantage, by deploying marketing tactics that include strategic pricing, social proof, and urgency, among others. This post takes a nice quick and easy look at how you can use these tactics to your advantage.
Creating a solid customer persona is one of the most important things you can do if you want to grow your business. But, far too often freelancers skip this step, big mistake. Greg Ciotti shares his quick and easy three-step process freelancers can use to identify exactly who their ideal customers are. When you get your ideal customer persona set, you’re going to find it far easier to market (and convert) those clients, making a very nice positive impact on your bottom line.
One of the very best ways to step up your marketing game? Outsourcing. But, not in the way you think. After studying what made certain blog posts pop and discovered it was well-researched content, Oribi used ODesk, Elance, and Fiverr to outsource the main research behind their posts. The gamble paid off. Using freelancers to compile lists, analyze data, and add special features (like voice-overs and cartoons) they were able to amp up their content while increasing conversion rates. Looks like that was money well spent.
Tools & Tech
Miss the old days of actually getting a letter in the mail that wasn’t a bill or spam? Well, LetterFriend is here to fix all that. How does it work? Simple, send your letter(s) over to Handiemail (or use one of their templates), and they will send your recipient a handwritten letter in the mail. Oh did I mention the letters aren’t branded? Plus you can use LetterFriend for thank you notes, invitations, and announcements all from your own CRM. Pretty cool, and a fun way to disconnect a bit in this overly digital world.
One of the biggest struggles any marketer faces is getting in front of the right influencers, the people who can make a huge difference in your marketing efforts. Even though it is easier to reach out than ever, there are full inboxes, busy schedules, and gatekeepers to deal with. That’s where Mailshake comes into play. This application helps you compose the perfect cold emails, allowing you to start building your outreach list, and then start building those incredibly valuable relationships that will help promote your content.
Well, there you have it, we covered a little bit of growth hacking, revenue, and traffic. If you’ve learned something, make sure you share this with someone who could use it.