Promotion. Positioning.

And the right VP of Sales.

Those are a few of the most important elements of growth marketing.

And adding sales to your top-line revenue.

In this growth marketing mix, we’re going to cover:

  • The ultimate list of places to promote your product or service.
  • Why you need to hire the right VP of Sales, the first time.
  • A look at how startups can position themselves for success.

Let’s get started.

Acquisition

Have you been struggling to find places to promote your brand that isn’t going to blow your marketing budget? Well, you’ve got a pretty killer list right here. This post gives you almost twenty places, including websites, social media, crowdfunding, and ad networks to promote your product or brand. It’s a great place to start, and to add to any current places you have on your own list as well. Use this as a master list to start building connections, validate your product or services, or grow a fan base.

Growth Hacking

Marketers of all stripes know that they have to nail down their ideal customer profile from the start. Otherwise, the entire process is going to be much more difficult, and your brand is going to miss out on potential customers. This is why creating an ideal customer profile is so important, it will help drive consistent sales. Here you’ll find a framework laid out for you, four hacks that you can use to create an awesome ideal customer profile that can dramatically improve your business.

Competitive Intelligence

Email marketing is one of the biggest revenue channels a business can have today. Yet, all to often, brands take their email marketing not nearly as seriously as they should. MailCharts helps to solve this problem and can take your email marketing to the next level. It’s a tool that allows you to track the emails and newsletters sent by brands and then analyze the data. This allows you to find email marketing opportunities, gather information for A/B testing, and have access to email marketing insights, all in one place.

Psychology & Persuasion

What is the human API? It stands for the human application programming interface, and according to this post it is the “ultimate data set that will disruptively innovate how we market people.” While it’s not quite here yet, marketers can look to things like the outside influences that press on potential consumers today, and capitalize on that. By focusing on the customer and their journey through the buying process, marketers can stay one step ahead of the game.

Tools & Tech

DemandMetric is a company that provides marketing and research information to brands and marketers all around the world. It uses deep data to create benchmark reports, training, forums, and a number of tools and templates for marketers to use. Brands should know by now we live in a data driven world, and this is especially true when it comes to marketing. You need to understand and embrace what forces are driving your potential customers and how to reach them.

Team

Ok, I know what you’re thinking. There are really 48 different types of VP of Sales? Turns out, not quite (you’ll see when you read the post), but there are a number of situations you need to be aware of when you’re hiring. And, if you hire the wrong one, your entire sales team is in big trouble. Many brands find this position one of the most difficult to both hire and retain, so it can’t hurt to take a little bit of advice from some of the experts.

Models & Framework

Early stage startups are at a critical point in their lifestyle, and here is where positioning really matters. Yet, so many startups and founders just don’t have the tools, knowledge, or experience to really get their positioning right from the jump. It shouldn’t surprise you where that can lead, to devastating effects. That’s where this post might help, it provides a solid template startups can use as a mini reference guide to really get their positioning locked in as they start to grow.

Well, there you have it, we’ve covered building teams, competitive intelligence, and a great tool designed to help marketers analyze tons of data. If you’ve learned something, make sure you share this with someone who could use it.

 

About Samuel J. Woods

I'm a Conversion Copywriter and Growth Consultant. My clients work with me to build and optimize their growth systems for customer acquisition and monetization.