Exploring how to build and grow an autonomous business with AI and Agents.
AI social media marketing tools can boost your productivity by 10x.
Remove “ums,” “uhs,” and other filler words automatically from audio and video—in addition to automatically removing the background from video, deleting unwanted objects on the fly, simplifying motion tracking, and so much more.
Here are 5 things you can do easily.
Continue reading →There was a time when marketing campaigns were manual.
Analytics were primitive. Emails weren’t dripped automatically to a list. Customer behavior tracking was clunky and limited.
Marketing automation changed all of that.
From personalized email marketing to lead scoring to analytics, marketing automation connects it all. And it works—80% of companies that use marketing automation see an increase in leads, and 77% see an increase in conversions.
Now, AI is revolutionizing marketing automation.
Continue reading →The AI advertising landscape is changing fast.
What used to be cutting edge—AI-powered programmatic advertising, for example—is now commonplace.
Some of the most innovative examples of AI advertising today are in the realm of market research, predictive analytics, and personalization.
One of the best ways to keep up is by closely watching other companies using AI for marketing—and borrowing what’s working for them.
Continue reading →I’ve been using AI for copywriting since 2019 and I’ve distilled everything I know into The AI Copywriting Workshop.
I’m sharing how to leverage AI for researching, brainstorming, drafting, and writing ads, emails, landing pages, sales pages, upsell pages, conversion rate optimization, and more.
Timing is everything.
Here’s what’s happening now…
Continue reading →Artificial intelligence has been seeping its way into conversion rate optimization (CRO) for years.
One of the earliest applications was chatbots. Amtrak made headlines when it reported a 30% increase in revenue from customers who interacted with its chatbot in 2016.
But today’s intersection of AI, machine learning, and CRO goes far beyond chatbots.
Here’s what’s going on:
Continue reading →High-converting landing pages have one thing in common:
They match user intent and present a compelling offer.
When users explore high-converting landing pages, they see their problems described in a way that resonates with them and handles their objects.
Then, they’re presented with a perfect-fit offer that they’re able to easily take action on.
In short:
Continue reading →If the first thing that comes to mind at the thought of AI marketing is:
“The machines are coming!”
You’re right.
Kind of.
AI marketing is here. Already.
Let me give you the overview:
Continue reading →The future of marketing is AI growth marketing, combining “growth hacking” and AI.
Harry’s, a razor brand, collected 100,000 emails in seven days through a viral campaign.
Incorporating classic elements of virality like referrals and gamification, the campaign spread fast across social media as early users jostled to get access to enticing freebies.
The 100,000 emails Harry’s collected were the backbone of their early success in 2013.
Here’s how you can implement AI growth marketing:
Continue reading →While AI technology for content and images has quickly become mainstream, AI marketing is often seen as a more “enterprise” capability.
Tools like Azure AI and the OpenAI codex dominate conversation and can intimidate, making AI marketing feel like a massive undertaking.
But the reality is, you’re probably already using AI for marketing. Functions of AI are embedded into software you already use.
Let me expain:
Continue reading →AI copywriting can be transformational for online lead generation and selling.
Effective copywriting can be the difference between a 1% or 10% click-through rate.
It can be the difference between hundreds of sales or thousands.
That’s why it’s important to understand how powerful AI has become for copywriting.
Let’s dive in.
Continue reading →