Discover how to use AI for more clicks, conversions, and cash.
Artificial intelligence has been seeping its way into conversion rate optimization (CRO) for years.
One of the earliest applications was chatbots. Amtrak made headlines when it reported a 30% increase in revenue from customers who interacted with its chatbot in 2016.
But today’s intersection of AI, machine learning, and CRO goes far beyond chatbots.
Here’s what’s going on:
Continue reading →High-converting landing pages have one thing in common:
They match user intent and present a compelling offer.
When users explore high-converting landing pages, they see their problems described in a way that resonates with them and handles their objects.
Then, they’re presented with a perfect-fit offer that they’re able to easily take action on.
In short:
Continue reading →If the first thing that comes to mind at the thought of AI marketing is:
“The machines are coming!”
You’re right.
Kind of.
AI marketing is here. Already.
Let me give you the overview:
Continue reading →The future of marketing is AI growth marketing, combining “growth hacking” and AI.
Harry’s, a razor brand, collected 100,000 emails in seven days through a viral campaign.
Incorporating classic elements of virality like referrals and gamification, the campaign spread fast across social media as early users jostled to get access to enticing freebies.
The 100,000 emails Harry’s collected were the backbone of their early success in 2013.
Here’s how you can implement AI growth marketing:
Continue reading →While AI technology for content and images has quickly become mainstream, AI marketing is often seen as a more “enterprise” capability.
Tools like Azure AI and the OpenAI codex dominate conversation and can intimidate, making AI marketing feel like a massive undertaking.
But the reality is, you’re probably already using AI for marketing. Functions of AI are embedded into software you already use.
Let me expain:
Continue reading →AI copywriting can be transformational for online lead generation and selling.
Effective copywriting can be the difference between a 1% or 10% click-through rate.
It can be the difference between hundreds of sales or thousands.
That’s why it’s important to understand how powerful AI has become for copywriting.
Let’s dive in.
Continue reading →It’s time for marketers to take AI content marketing seriously.
Like any new technology, AI for content marketing has gone through several iterations in its public perception.
It’s hard to separate buzz and hype from reality.
Here’s what’s going on:
Continue reading →Boring headlines? Check.
Using “we” too much? Check.
Too much text? Check.
Copy hard to read? Check.
Unclear call to action? Check.
If any (or all) of these sound familiar, it’s time to take a close look at your copy and see where you can make some improvements.
After all, your website copy is one of the most critical elements on your site—it’s what helps you to convert visitors into customers or clients.
So, how can you optimize your online copy?
Let’s take a look at some tips.
Continue reading →Designing an effective landing page requires all the creativity, productivity, and motivation you can get.
That said, the process is definitely worth it.
Especially when you see a significant increase in conversion rates.
Here’s how to do it:
Continue reading →AI for content is here to stay.
You know it, I know it, and anyone who writes words for the Internet knows it.
But here’s the thing:
How useful are all these AI content writing tools and apps?
As with most other things in life — it depends.
I reviewed and rated 41 different tools using AI and machine learning for content, and that’s definitely not all of them.
Here’s how I rated the tools on the list:
Continue reading →