Exploring how to build and grow an autonomous business with AI and Agents.
It’s time for marketers to take AI content marketing seriously.
Like any new technology, AI for content marketing has gone through several iterations in its public perception.
It’s hard to separate buzz and hype from reality.
Here’s what’s going on:
Continue reading →Boring headlines? Check.
Using “we” too much? Check.
Too much text? Check.
Copy hard to read? Check.
Unclear call to action? Check.
If any (or all) of these sound familiar, it’s time to take a close look at your copy and see where you can make some improvements.
After all, your website copy is one of the most critical elements on your site—it’s what helps you to convert visitors into customers or clients.
So, how can you optimize your online copy?
Let’s take a look at some tips.
Continue reading →Designing an effective landing page requires all the creativity, productivity, and motivation you can get.
That said, the process is definitely worth it.
Especially when you see a significant increase in conversion rates.
Here’s how to do it:
Continue reading →AI for content is here to stay.
You know it, I know it, and anyone who writes words for the Internet knows it.
But here’s the thing:
How useful are all these AI content writing tools and apps?
As with most other things in life — it depends.
I reviewed and rated 41 different tools using AI and machine learning for content, and that’s definitely not all of them.
Here’s how I rated the tools on the list:
Continue reading →Copywriting and web design, coming together to make a landing page, is an art and a science.
Words, elements, color, and style work together toward helping visitors find exactly what they’re looking for—while conveying only the most important information and navigation.
Let’s look conversion hacks from 30 of (subjectively) the best landing pages online.
They’re numbered, but not in a particular order.
Continue reading →Webinars continue to be the number one online medium for mass influence.
Yes, webinars are not uncommon these days. But they’re still an excellent way to reach a large audience with your message and products. And perhaps the most powerful online sales medium ever invented.
Think of them as digital conferences where you are the star attraction.
The problem is, most people don’t know the proper way to conduct a webinar or how to use them to maximize their sales.
Here’s a massive look at making your webinars more effective (aka they generate more revenue).
Continue reading →Can you tell the difference between text written by a human versus a robot?
Take a look at this example text in response to a prompt:
Copywriting formulas are a series of templates, prompts, steps or subjects that you can use over and over again for persuasion.
There are over 100+ different copywriting formulas for a variety of use cases, including:
These formulas are not ranked or put in any particular order. Some are longer, some are short. Some have pictures to highlight the example, others don’t.
Think of these as “patterns of persuasion”, where you use them to construct a persuasive argument or reason why someone should watch, click, read or convert.
Here is the table of contents for quick reference. Enjoy!
Continue reading →When you think of AI and GPT-3, “creativity” is probably not the first word that comes to mind.
But that’s not to say that the output of these tools isn’t impressive.
In fact, the quality of AI-driven content can be quite startling.
Sometimes (actually, very often) it’s indistinguishable from human-generated content.
Whether or not that process is “creative” as humans have understood it for thousands of years is another question.
Continue reading →So, I used “A.I.” and GPT-3 to write an entire piece of content.
In part one of this AI in writing series, I gave a brief example of a tool that uses AI to gather and write original content.
The example turned out well, but it can always be more interesting, deeper.
To make it happen, I ran a larger experiment with a bigger payoff.
An entire article written by the robots in two versions…
Continue reading →