Most businesses are playing with ChatGPT. They’re generating generic blog posts and cute social media captions. It’s a toy.
But for a handful of operators, generative AI is a weapon. I’ve been deploying AI inside businesses since 2019, turning it from a novelty into a system for revenue growth. The difference isn’t the tool; it’s how you use it. It’s about engineering a competitive advantage.
You’re trying to grow, but you’re drowning in manual work. Follow-up emails, social media, lead nurturing. It’s a constant grind pulling you away from the real work of strategy and growth.
This isn’t just another generic list. We will focus on what actually drives revenue.
Using AI in social media isn’t about scheduling posts a little faster. It’s about building an unfair competitive advantage.
It’s about deploying machine intelligence to analyze markets, predict trends, and automate revenue-generating activities at a scale your manual-first competitors simply can’t match. This is how you shift your social strategy from a content calendar to a 24/7 market intelligence engine.
Everyone’s talking about AI. Most of it is noise. You and I are here to talk about one thing: using AI to build a revenue-generating machine that leaves your competitors in the dust.
This isn’t about cute prompts or shiny new toys. It’s about building integrated AI systems that automate entire workflows, deliver measurable results, and give you a brutal competitive advantage. I’ve been building with ML since 2016 and Generative AI since 2019. I’m here to show you how to move past the hype and into execution.
To understand the bigger picture of where we are in the AI revolution, let’s look at two technological developments from the Internet’s past:
The Browser Wars and the Search Engine Wars.
Here’s what happened.
Since ChatGPT was released to the public in November 2022, it’s been ground zero for tens of millions of people to experiment with AI in all kinds of areas, from copywriting to programming.
But some of its greatest potential—and greatest challenges—can be found in long-form content writing.
ChatGPT excels at producing large quantities of short-form ideas on the fly, like headlines and meta descriptions.
Email marketing is a unique discipline:
Highly creative, yet exceptionally data-driven.
You can’t succeed in email marketing if your emails don’t appeal to readers, which takes creativity and originality.
At the same time, if you don’t pay attention to your analytics—and learn from them—your emails will languish unread in your subscribers’ inboxes.
That’s why email is so well-suited to artificial intelligence—and why AI email marketing can be so profitable.
ChatGPT can feel like a copywriting superpower.
But left to its own devices, it’s often flawed and directionless. It’s a superpower, for sure—but from the part of the movie before the wise master shows up to harness that power in the right direction.
ChatGPT is Luke without Yoda.
To unleash ChatGPT’s potential, you need to be like Yoda. Take your knowledge of human psychology, and guide ChatGPT with specific instructions to use persuasive copywriting formulas that will resonate with your audience.
Or, as Yoda might say:
If you’ve seen Mad Men, the show about marketing executives in the 1960s, you know how marketing campaigns used to work:
A handful of people sit in front of a whiteboard throwing ideas at the wall to see what sticks. Finally, after hours or days, one brilliant contributor comes up with an off-the-wall idea no one saw coming.
BAM.
The perfect marketing campaign.
But in the age of AI, that’s not how it works anymore.
There was a time when incorporating AI into your marketing strategy felt optional.
As recently as the early 2010s, AI was largely the domain of researchers and technology futurists. Some marketers were experimenting with AI, but most were waiting until the use cases became too obvious to ignore.
This was the era of IBM’s Watson beating human competitors on Jeopardy—there was serious promise, but AI still felt like far-off science fiction to most.
Today, AI is indispensable in marketing. (Heck, you can even ask AI to create an AI marketing strategy for you).