You’ve got your funnel built, but do you know what’s really going on in the mind of your prospects as they move through it?
Creating a system that hinges on nurturing their specific needs at just the right moment can be the difference between the status quo and massive conversions.
Which are you going to choose?
In this growth marketing mix you’ll find:
- Why having 1,000 true fans can be a sustainable business model.
- How to get that conversion engine revving again when your prospects aren’t pulling the trigger.
- How creating habit building triggers in your users can dramatically improve results.
Ready to dig in? Keep reading!
Millions of apps get downloaded every day that are rarely opened again. Is it because that app isn’t good or is it because app makers aren’t thinking about how they can trigger product usage? It’s a question that is covered in this post highlighting the meditation and mindfulness app called Calm. When the team dug into customer data they found consistent users were those who set reminders. So Calm followed suit effectively building a new habit for users, which lead to greater daily usage.
It’s the age old problem, customers that don’t convert from free to paid. Where’s the hold up? Pricing? Trial length? It might just come down to your copy. All too often brands aren’t selling enough with their communication. Yuck, sales, I know, I know. But the fact of the matter is, your copy needs to act like an “online salesperson” beyond your sales pages. That includes your emails too. This case study highlights how Wistia saw a massive lift in conversions by embracing the fact that copy sells.
You’ve probably heard the phrase “1,000 true fans” before. It was coined in an essay about 10 years ago from Kevin Kelly. While he aimed it at creatives, turns out the 1,000 true fan principle has to stay in that lane. Ramit Sethi, founder of I Will Teach You To Be Rich, highlights how he’s generated $8.6 million in revenue in the last 4 years from 1,000 customers. The best part? These customers keep coming back for more, continuing to buy new product releases again and again.
When it comes to funnels, so much of the conversation centers around traffic. How to get more leads at the top of the funnel, strategies, ideas, tests, etc. But what about the real heart of your funnel strategy: the nurturing process? After all, it’s the relationship you build with potential customers that often makes the difference between closing the deal and walking away. So, let’s get back to basics. Understand how to nurture prospects at every stage of your funnel and you’ll win.
What do you get when you combine copywriting and research based tactics? A huge post of some incredible insights on how to kick your copywriting up a notch. This post goes deep, giving you 31 tactics broken down into eight strategies. And these are not just on generic copywriting advice, but on how to use persuasion to really trigger action. All too often it’s simple things like the phrasing or framing that is off with copy. These can be fixed, but only if you know what you’re looking for.
BounceX is a tool that goes all in on increasing website conversion rates. While a lot of tools claim to do something similar, this one sets itself apart by focusing on conversion by measuring visitor behavior and responding to that with specific triggers automatically. The campaigns BounceX activates are all planned out based on both your own analytics and also the behavioral impressions data they get from their massive network. This real time automation helps move visitors down the funnel.
What does your customer journey look like? You might have a general idea of basically how it works, but do you really know it cold? More often than not, what we think our customer journey is and the reality is different. That’s why so many brands are looking to go beyond personas and use data to create customer journey maps. These go through channels, timelines, and funnels to map out not only prospect touch points but also your goals as well.
Well, there you have it, we’ve covered a tool that can help with behavioral automation, creating triggers for product usage, and building a high growth marketing funnel. If you’ve learned something, make sure you share this with someone who could use it.