Converting leads to customers is the lifeblood of every business.
Every step of the way from acquisition to customer success relies on planning for conversion.
But, it all starts with targeting the right customers the right way.
In this growth marketing mix you’ll find:
- How to optimize your pricing page in a way that will maximize both conversions and revenues.
- The key growth and persuasion frameworks every modern marketer needs to know.
- Why using real data (and how to find it) is the only way to go when building customer personas.
Ready to dig in?
Think you can pull a number out of thin air, call it your price, slap it on your website and call it a day? Not so fast. There’s an art to pricing and using the wrong pricing strategy can mean the difference between wild success and closing up shop. This free pricing page bootcamp has been designed to help you make the right decisions. You’ll learn all about pricing strategy as well as how to optimize your pricing page to see maximum conversions and more revenue.
It took Wishpond five years to hit 250,000 monthly site visitors to their blog and over 300,000 product sign ups. In this in depth SlideShare they share 100 of the growth hacks they used to get those numbers. The biggest lesson they learned? It’s all about testing (and testing and testing some more). If you’re in the growth hacking stage of your startup or brand, there’s little doubt you’re going to find at least a few of these strategies to be invaluable.
There’s one big fact in this post that stands out: “95% of our purchase decisions are directed by subconscious mental processes.” If that doesn’t make you sit up and pay attention, well… If you’re really looking to get into the mind of your potential customers and reach them on a subconscious level, you want to target motivating categories like belonging, certainty, and power. Do this by doing a deep focus on your customer’s motivations and intent first and focus marketing efforts on triggering those.
What are the key factors that separate a successful landing page from one that doesn’t convert? It shouldn’t come as a major surprise that there are specific patterns that, when repeated, convert. That’s the benefit of a post like this where you can glean golden nuggets that can help your site. What Ben Brandall found was from the 87 landing pages he analyzed the headlines could be broken down into nine ‘formulas’ and the themes covered just eight categories, from simplicity to growth.
Models & Frameworks
Marketing frameworks have been around since the start of marketing, but some of these frameworks aren’t exactly up to speed with what works for today’s needs. These focus on growth, psychology, and channel selections. Understanding these modern marketing frameworks, that cover everything from Pirate Metrics to the Hook Model and the STEPPS Analysis, and how they directly apply to startups, can improve your conversion rates over the long run.
What would happen if you could create a buyer persona that was based on real data instead of just your imagination? That’s the hypothesis of this post from the Content Marketing Institute. In the post, they share just how much more reliable and predictable a customer persona based on data can be, as well as how you can find the data you need. Having this information on hand will allow you to better market to potential customers as they move through your sales funnel.
Regardless of what type of business you’re in, customer success should be a paramount concern. After all, it’s much easier to continue to sell and upsell to a current customer than to acquire a new one. Keeping that fact at the forefront of your customer strategy is key and can help define how you approach your relationships with them down the line. In this monster post, Lincoln Murphy gives you everything you need to tackle customer success the right way.
Well, there you have it, we’ve covered acquisition, customer success, and copywriting. If you’ve learned something, make sure you share this with someone who could use it.