I don’t always post on Twitter, but when I do, I use the shotgun approach.
In particular, I started firing off questions and comments regarding “Growth Hacker”.
I’m not a huge fan of the label, but have made peace with its existence and usage (I prefer just “Growth Marketing”).
Anyway, in the age when a Growth Hacker is seen as the final frontier of marketing, with a serious case of the Hero Complex, and the spin-offs “Full-Stack” and “T-Shaped Marketer” is what all the kids are doing, what’s often overlooked is that the 1 person Growth Hacker can only do so much alone – there’s a limit to capacity that is, so far, ignored.
Let’s start with basic, sound, fundamental business practices we can all agree on: Without your buyers — your clients and customers — you don’t have a business.
Peter Drucker himself, all Business MBA programs, and scores of prime business minds are all nodding their somber heads in agreement right now (you are too, I’m sure).
If you’ve ever tried selling a product that no one wants, you’ve quickly realized it’s the surest, straightest path to not just failing to put food on the table but you can’t even afford a table to begin with.