Everyone’s selling you the AI dream. Shiny demos, big promises. But you and I know that tools are just tools. The real question is: how do we use them to dominate the market?
Since 2016, I’ve been deploying machine learning systems for one reason—to create an unfair competitive advantage. To drive revenue, not just run experiments. The goal isn’t just to adopt AI; it’s to wield it as a weapon that increases average order value, boosts customer lifetime value, and slashes operational overhead.