Fifteen years of conversion copywriting and persuasion work sit in this category, and none of it stopped mattering when AI arrived. AI can draft copy. The message still has to convince someone.
Here you’ll find complete book breakdowns, copywriting formulas and the psychology behind why people buy. The 22 Immutable Laws of Marketing and 30 principles from Pre-Suasion are the most-read pieces on the site. 100+ persuasive copywriting formulas and 7 formulas for fascination bullets are ready to use, and Words That Work and Cashvertising round out the book summaries.
Use these as the brief you give an AI model, and you’ll get much better drafts back.
Few teams will have as much impact on your marketing as sales as a Growth Team will.
If you want to see exponential and predictable results from your marketing, you need one.
Getting that is more about timing and context than anything else.
For that, your team will make it or break it.
So, how and when do you build one?
Do you know what you’re doing with your marketing?
Do you know the “How” and “When” of implementing growth marketing strategies and tactics?
If your work revolves around increasing leads and sales, the struggle is not about “If” you should use high-growth marketing, but more about “When” you should.
For many, the challenge facing anyone responsible for achieving growth via marketing is understanding where you are right this moment – and acting accordingly.
As a CMO, VP of Marketing, or anyone in Marketing, it’s not a question of “If” or “How” anymore, it’s a question of “When”.
You’re not going to win the “marketing lottery” with a campaign that generates hockey-stick growth.
You will probably never go “viral” or be a YouTube sensation.
The days of global vitality is largely over, as channels are becoming more fragmented and niche, while simultaneously disappearing.
For a B2C company, you don’t want to go viral anyway – you want bursts of growth that gives you momentum and vitality does not.
For a B2B company, your target market is not big enough – and that’s a good thing.
But you can, actually, achieve “hockey-stick” growth.
If you’re a B2B software/tech company, how do you go from traction to scale?
That’s a big question that can’t be answered in one, single blog post, but the start of a solution comes down to:
There are a few more points that I’ll leave for now, but that’s where you need to begin.
Now, whether your team consists of 1 or 10, and anything in-between, before you start publishing lead magnets (whitepapers), populate your site with landing pages, and push PPC in classic omni-channel flair…
Direct mail, as a marketing tactic, went out of style for a while.
The reasons why are understandable, but mostly a result of people doing it wrong.
The effectiveness of it hits a point of diminishing returns once you try to do it at too large of a scale.
But done properly, by keeping to these strict guidelines, it can reap immense rewards:
I don’t always post on Twitter, but when I do, I use the shotgun approach.
Recently I started firing off questions and comments regarding the term “growth hacker.”
I’m not a huge fan of that label — I prefer “growth marketing” — but have made peace with its existence and usage.
I know you don’t like to be compared to everyone else.
I know you’re unique.
But I’m willing to bet $100 that your online marketing funnels are probably lacking in scope and size.
I’m saying that because no matter who I work with, and how big they are, there’s always a missing piece to their funnels.
And those missing pieces add up and end up costing you.
You don’t get as many qualified leads as you could have.
You don’t get as many sales or repeat sales as you could have.
I’d say that’s a problem.
And I’ll even add that it’s a problem worth fixing – now.
Marketing, especially online, is more closely related to doing things based on heuristics, as opposed to algorithms.
It’s more about “Playbooks” than strict and rigid Operating Procedures (we’ll talk about how to fix that, too).
What does that actually mean?