Copywriting & Persuasion

Fifteen years of conversion copywriting and persuasion work sit in this category, and none of it stopped mattering when AI arrived. AI can draft copy. The message still has to convince someone.
Here you’ll find complete book breakdowns, copywriting formulas and the psychology behind why people buy. The 22 Immutable Laws of Marketing and 30 principles from Pre-Suasion are the most-read pieces on the site. 100+ persuasive copywriting formulas and 7 formulas for fascination bullets are ready to use, and Words That Work and Cashvertising round out the book summaries.
Use these as the brief you give an AI model, and you’ll get much better drafts back.

Neuromarketing Strategies That Actually Convert in 2026

I treat each neuromarketing principle as a hypothesis to test on a real page. Find the weakest of four levers on your page (attention, emotion, memory, decision), change only that element and let completed conversions decide what stays.

How to Improve Conversion Rates with a CRO Playbook

Conversion improvement starts with diagnosis: find the funnel step losing the most valuable users, score fixes by expected value, and run disciplined experiments with guardrails before you redesign anything.

Conversion Funnel Analysis: Plug Leaks and Win Back Revenue

Conversion funnel analysis marketing funnel

Your blended conversion rate hides where revenue leaks. Conversion funnel analysis finds the one or two broken transitions behind most drop-off, so you can fix them with clean events, segments, cohorts and disciplined tests.

Cashvertising: The Key Principles and How to Apply Them to Digital Funnels

Cashvertising argues that people buy to satisfy a few hardwired drives. Here is how to find your buyer’s dominant drive and apply social proof, fear-then-relief and the reason-why principle at every stage of a digital funnel.

Pre-Suasion for Marketers: How to Set the Stage Before the Sale

The moment before your pitch decides how the pitch lands. Cialdini’s pre-suasion, applied: prime readers through ad placement, your hero section, a specific question and the order of your content, then build that sequencing into your AI marketing flows.

7 High-Converting Ecommerce Landing Page Examples to Model in 2026

Ecommerce landing page examples workspace

Seven ecommerce landing pages, from Dollar Shave Club to Peloton, broken down by what makes them convert: price anchoring, risk reversal, bundling and financing, with an AI prompt and two A/B test ideas for each.

Sales Funnel Optimization: Predictable Revenue 2026

Sales funnel optimization works when you treat the funnel as a set of state transitions and fix the weakest one first. Here is how I instrument each stage, run experiments on messaging, response time and lead scoring, and measure when tracking is incomplete.

From Flat Conversions to Growth: A Fractional AI Officer’s Playbook

You’ve built a solid product and your traffic is growing, but conversions are flat. That nagging feeling? It’s the sound of your competitors iterating, learning, and stealing market share with every test they run. They’re moving from gut-feel marketing to data-driven machines. Every day you wait, the gap widens.

Best 10-Point Conversion Rate Optimization Checklist

You’re drowning in data but starving for insights. Your analytics tells you what is happening (where users drop off, which pages underperform), but it never explains why. This gap between data and action is where most growth strategies die. Bleeding cash with every unconverted click.

Quick Primer on ChatGPT for Copywriting

ChatGPT can feel like a copywriting superpower.

But left to its own devices, it’s often flawed and directionless. It’s a superpower, for sure—but from the part of the movie before the wise master shows up to harness that power in the right direction.

ChatGPT is Luke without Yoda.

To unleash ChatGPT’s potential, you need to be like Yoda. Take your knowledge of human psychology, and guide ChatGPT with specific instructions to use persuasive copywriting formulas that will resonate with your audience.

Or, as Yoda might say: