Fifteen years of conversion copywriting and persuasion work sit in this category, and none of it stopped mattering when AI arrived. AI can draft copy. The message still has to convince someone.
Here you’ll find complete book breakdowns, copywriting formulas and the psychology behind why people buy. The 22 Immutable Laws of Marketing and 30 principles from Pre-Suasion are the most-read pieces on the site. 100+ persuasive copywriting formulas and 7 formulas for fascination bullets are ready to use, and Words That Work and Cashvertising round out the book summaries.
Use these as the brief you give an AI model, and you’ll get much better drafts back.
I’ve been using AI for copywriting since 2019 and I’ve distilled everything I know into The AI Copywriting Workshop.
I’m sharing how to leverage AI for researching, brainstorming, drafting, and writing ads, emails, landing pages, sales pages, upsell pages, conversion rate optimization, and more.
Timing is everything.
Here’s what’s happening now…
Artificial intelligence has been seeping its way into conversion rate optimization (CRO) for years.
One of the earliest applications was chatbots. Amtrak made headlines when it reported a 30% increase in revenue from customers who interacted with its chatbot in 2016.
But today’s intersection of AI, machine learning, and CRO goes far beyond chatbots.
Here’s what’s going on:
High-converting landing pages have one thing in common:
They match user intent and present a compelling offer.
When users explore high-converting landing pages, they see their problems described in a way that resonates with them and handles their objects.
Then, they’re presented with a perfect-fit offer that they’re able to easily take action on.
In short:
AI copywriting can be transformational for online lead generation and selling.
Effective copywriting can be the difference between a 1% or 10% click-through rate.
It can be the difference between hundreds of sales or thousands.
That’s why it’s important to understand how powerful AI has become for copywriting.
Let’s dive in.
Boring headlines? Check.
Using “we” too much? Check.
Too much text? Check.
Copy hard to read? Check.
Unclear call to action? Check.
If any (or all) of these sound familiar, it’s time to take a close look at your copy and see where you can make some improvements.
After all, your website copy is one of the most critical elements on your site—it’s what helps you to convert visitors into customers or clients.
So, how can you optimize your online copy?
Let’s take a look at some tips.
Designing an effective landing page requires all the creativity, productivity, and motivation you can get.
That said, the process is definitely worth it.
Especially when you see a significant increase in conversion rates.
Here’s how to do it:
Copywriting and web design, coming together to make a landing page, is an art and a science.
Words, elements, color, and style work together toward helping visitors find exactly what they’re looking for—while conveying only the most important information and navigation.
Let’s look conversion hacks from 30 of (subjectively) the best landing pages online.
They’re numbered, but not in a particular order.
For selling to a crowd online, I still haven’t found anything that beats a good webinar.
Yes, webinars are not uncommon these days. But they’re still an excellent way to reach a large audience with your message and products. And perhaps the most powerful online sales medium ever invented.
Think of them as digital conferences where you are the star attraction.
The problem is, most people don’t know the proper way to conduct a webinar or how to use them to maximize their sales.
Here’s a massive look at making your webinars more effective (aka they generate more revenue).
Can you tell the difference between text written by a human versus a robot?
Take a look at this example text in response to a prompt:
105 copywriting formulas, from AIDA, PAS and QUEST to headline and ad templates, each with who created it, when to use it and an example you can adapt.