Will “Natural Language Generation” eventually write your content and copy?
Yes.
In part one of this “takeover-by-the-robots” series (artificial intelligence in writing industries), we talked mostly about AI copywriting.
The TLDR of it is that in its current state, it’s a useful tool, but AI won’t be replacing copywriters completely any time soon.
But…
A.I. is already everywhere.
Imagine you open up a computer program, type in something you sell, who your target buyers are and some other details….
A few minutes (or even seconds) later — BAM!
Dynamite copy.
What do you need to grab someone’s attention?
A powerful headline.
Here are a handful of headline formulas I’ve been using lately that work…
Do you know why people buy?
Everyone has an opinion. Few have the facts.
But if you know the facts, (of why people buy) you can sell them anything.
We buy for one reason, and one reason only…
Use these formulas to:
Here’s how…
Just like there are laws of thermodynamics and the universe at large, there are laws for marketing.
Twenty-two to be precise.
In their book, “The 22 Immutable Laws of Marketing”, Al Ries and Jack Trout, outline each of these laws in distinct detail.
Let’s look at each of these 22 laws and summarize them for you.
If you sell anything online, you have likely heard the term “customer acquisition funnel”.
Even if you’ve had some success in the online space, it can be difficult to keep up with terminology (let alone how to implement these fancy terms).
Here’s the thing. If you sell online — You’re already using funnels.
Probably lots of them.
But how do you make them perform better?
You ever wonder why memes seemingly came out of nowhere…
And are so popular that we can’t imagine a time without them?
They seemingly just came into existence and now, most of the online “world” couldn’t exist without them.
While we’d all like to believe a meme does nothing more than give you a quick chuckle, a passing smile as you scroll through your feed…
The true story of the psychological and behavioral influence of memes plays out like a cross between a spy film and The Matrix (complete with propaganda and Russians).
Let’s start with the obvious:
The skill – and ability – of “Great Leads” that breaks through all the noise…
…Will increase your results dramatically.
80% of the success of an ad or a sales letter comes from the lead, the first 500-800 words of a funnel message.
Your process for creating great leads and headlines starts before you even put pen to paper – it begins in the planning stage.
If you look around online, it’s obvious that people lack imagination.
Most marketing materials you see online follows the same, dreadfully mundane pattern.
To jog your (and my own) creativity, I’ve decided to put together a host of advertising and marketing ideas that are not the same stuff you see day in and day out.
I’ll discuss each briefly with examples and illustrations to really give you the feel for them.
Let’s dive in.